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BB Podcast Episode 13: Laetitia Mayor

 “I love the ‘wow’ when you’re done and you’ve decorated the place. It’s my drug.”

Laetitia Mayor

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Laetitia Mayor works on a pink floral centerpiece

Laetitia Mayor | Abby Grace Photography

Today we’re sitting down with Laetitia Mayor, owner of Florésie based in Blanzy-lès-Fismes in Northern France to discuss:

  • her path from being an engineer in Switzerland to being a floral designer in a quaint french municipality of 100+ inhabitants
  • how blogging helped get her business off the ground
  • the important role workshops have played in her growth as a designer
  • the advantages her engineering background brings to her wedding/event business
  • her main marketing tool
  • Instagram strategies that have worked for her and helped build her business significantly in just 5 years
  • the value she finds in creating editorial work
  • how her personal garden functions as a resource for her floral design business
  • why she chose to open a private studio rather than a flower shop
  • the need that led her to begin teaching professionals
  • how she found a niche designing flowers for destination weddings
  • the story behind her creative retreats in the French countryside (see details of the next retreat below – and get a BB Podcast listeners discount!)

 

A collage of flowers from a wedding by Laetitia Mayor

 D’Arcy Benincosa Fine Art Photography

Links mentioned in Episode Thirteen:

A model walks toward a floral mantel design by Laetitia Mayor

The Secret Garden creative retreat | Chikae O.H. Photography

Above: You might hear one of these little guys enter the room during our podcast interview 😉

Study with Laetitia:

  • Au Jardin de Florésie: annual workshop dedicated to wedding professionals, especially florists and stylists, wishing to better apprehend garden flowers, compositions and installations in a style both natural and refined, in the vein of the Fine movement Art.
  • 1:1 Flower Class: learn everything about Laetitia’s floral techniques, flowering weddings, floral photography, growing a cutting flowers garden, marketing, her approach to business, marketing, and the creation of a quote and project for a customer.

 Anna Tereshina Photography

Laetitia Mayor Links of Interest:

Website | Instagram | Facebook | Pinterest

Floresie |Rachael Ellen Events | Mary Claire Photography | Russell Alboroto Photography


BB Podcast Sound Engineer: Landon McGee

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