Rachael Lunghi’s Floral Business Insights
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Starting and Scaling a Floral Business
In today’s BB Podcast episode (No. 136), we’re visiting with Rachael Lunghi, owner of Siren Floral Co based in Southern California. Siren Floral Co was born out of a wedding and event planning company Rachael founded initially. Her love of flowers led her to eventually focus on floristry full time. Since that time, Rachael has developed a style all her own that’s easily recognized and highly sought after by clients. Leaning into her love of travel, she gradually carved out a destination weddings and events niche for Siren Floral Co. We’re honored to bring this conversation to you!
Image courtesy of Dani Meep
Join us as we chat with Rachael about:
- her experiences with destination weddings and travel logistics
- pricing strategies for floral services and transparency with clients
- balancing work and family life as a new mom
- her aesthetic and design philosophy
- lessons learned from past business experiences, including closing a retail shop
- advice for aspiring wedding florists on contracts and goal setting
- the importance of building a supportive team and community
Links mentioned in this episode:
Connect with Siren Floral Co:
Corbin Gurkin Photography | Flower House Mexico
TODAY’S EPISODE IS BROUGHT TO YOU BY:
Looking for floral resources? Bloom Trust Co is the place to find floral products, resources, and educational recommendations you can trust. Plus, you get a curated collection delivered right to your inbox each week in the BTCO member newsletter.
Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might enjoy our original conversation with Maxine Owens. Click here to listen.
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