Category Archives: Podcast

BB Podcast Episode 41: Nicole Rossi

“The more information people can share with each other, I don’t see it hurting anyone’s business.”

Nicole Rossi | Texture Florals

Today we’re visiting with Nicole Rossi, owner of Texture Florals in Philadelphia, Pennsylvania to discuss:

  • her unconventional transition from architecture to floral design
  • creating a CSA (Community Supported Agriculture), the pros and cons, and what eventually led her to change the direction of her business
  • the experience that sparked her interest in wedding and event flowers
  • the event that ended up being the push she needed to start her own business
  • her unique studio environment
  • a new project she’s recently launched
  • the logistics behind her editorial work
  • the administrative changes she’s currently making
  • some of the hurdles she’s faced during her quickly-growing flower career
  • the supportive flower community in Philadelphia and how they have embraced her
  • the importance of designers communicating on pricing for the good of the industry as a whole

Links mentioned in Episode Forty-One:

Peach Pear Plum Photography

See more of Nicole’s work:

Website | Instagram | Facebook  | Pinterest

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Today’s episode is brought to you by:

Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website here.

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Guest Co-Host: Robby Lozano | Ten23 Photography

BB Podcast Sound Engineer: Landon McGee

BB Podcast Episode 40: Lucia Milan

“I am really trying to touch someone when I’m doing an arrangement. It’s not just a little job. I put some soul in it.”

Lucia Milan | Lucia Milan Flower Studio

Today we’re visiting Lucia Milan, owner of Lucia Milan Flower Studio in São Paulo, Brazil to discuss:

  • her transition from fashion stylist to flower business owner
  • how Chapel Designers membership impacted her business
  • exploring and refining Brazilian style
  • her passion for sustainable practices
  • how traveling changed her thinking
  • how she finds ideal wedding clients
  • her desire for her work to mimic nature rather than alter it
  • her tropical garden (and the little monkeys who visit it!)
  • what inspired her to search for change artistically and how she’s come to feel whole in her work
  • how her teenage children affect her work
  • her efforts to build a sense of community in her market
  • why she sees workshops as an investment in her business
  • the importance of accurate pricing

Juliana Kneipp Fotografia

Links mentioned in Episode Forty:

See more of Lucia’s work:

Website | Instagram Facebook  | LM Flower School

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Today’s episode is brought to you by:

Click here to visit Mayesh Wholesale’s useful website – filled with tools & educational content like the Flower Library treasured by designers. And stay tuned for the reveal of a brand new interactive website coming soon!

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BB Podcast Sound Engineer: Landon McGee

BB Podcast Episode 39: Katie Noonan AIFD

“Great things come to you at short notice sometimes.”

-Katie Noonan AIFD | Noonan’s Wine Country Designs

Ashley Ludaescher Photography

Today we’re visiting Katie Noonan AIFD, owner of Noonan’s Wine Country Designs in San Luis Obispo, California to discuss:

  • how her parents and their business influenced her love of flowers
  • how AIFD Symposium has been instrumental in her passion for and pursuit of floral design
  • what she did for a living while building her floral design business
  • the 2 greatest challenges she faces when designing outdoor weddings
  • the designs she refuses to sell to her clients
  • the photoshoot that propelled her business to the next level
  • the guidelines she uses when deciding whether or not to get involved in a photoshoot
  • where she finds inspiration
  • her thoughts on social media
  • how she finds work-life balance
  • scheduling time away from the business
  • the challenges of handling the business side of a floral design business
  • why she takes small deposits for weddings

Jen Rodriguez Photography

Ashley Ludaescher Photography

Links mentioned in Episode Thirty-Nine:

Jen Rodriguez Photography

See more of Katie’s work:

Website | Instagram | Facebook | Pinterest

Mirelle Carmichael Photography

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Today’s episode is brought to you by:

Click here for more info on Flower Math: The Florist’s Guide To Pricing & Profitability or visit the Real Flower Business website here.

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BB Podcast Sound Engineer: Landon McGee

BB Podcast Episode 38: Coral Shortt

“My style evolves as my mechanical knowledge changes.”

-Coral Shortt | Epanouir Flower Studio

Debbie Lourens Photography

Today we’re visiting Coral Shortt, owner of Epanouir Flower Studio in Cape Town, South Africa to discuss:

  • her introduction to flowers while growing up in a family of flower-loving gardeners
  • the correlation between her IT background and the project management end of weddings
  • her transition from retail to a wedding specialty
  • two important considerations when opening a retail shop
  • striking a work/life balance with children in the equation
  • why she loves freelancing
  • the importance of pricing correctly
  • how she manages her weddings using systems she created
  • the importance of identifying and writing down processes before attempting to incorporate them into a new software
  • four ways she’s managed to learn floral design techniques over the years
  • adjusting with trends
  • the mechanics tools that revolutionized her work
  • tips for working with cold glue
  • the importance of relationships with fellow vendors
  • the things she’d like to see change in the floral industry

Jonas Mueller Weddings

Links mentioned in Episode Thirty-Eight:

Debbie Lourens Photography

See more of Coral’s work:

Website Instagram | Facebook | Pinterest

Debbie Lourens Photography

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Today’s episode is brought to you by:

Click here for more information on The Mayesh Pull – send your sales rep inspiration images, a budget, Pinterest boards, etc. and have your rep pull a custom order for you. It’s a great way to find out about new, fun products you might not have known about otherwise!

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BB Podcast Sound Engineer: Landon McGee

BB Podcast Episode 37: Jennifer Haf

“I’m not afraid to take chances. I feel like I’m not afraid to fail. I’m not afraid if something goes wrong, I’ll make a change and do it differently.”

-Jennifer Haf (BLOOM)

Today we’re visiting Jennifer Haf, owner of BLOOM in Charlevoix, Michigan to discuss:

  • how her garden grown flowers paved the way to a thriving wedding + retail flower business
  • how her business has grown and changed alongside her family life over the years
  • running a flower business in a seasonal location
  • thinking through an exit strategy for retirement
  • how she curates her retail shop
  • rebranding
  • sourcing from makers for retail
  • her interest in product development
  • her educational journey in floral design
  • her Open Book program of one-on-one learning opportunities
  • how she tackles the engineering behind the large installations she offers her clients
  • refining the ‘less is more’ minimalist aesthetic
  • enjoying leisure time to balance work life
  • her cutting garden and how she utilizes local farm

Links mentioned in Episode Thirty-Seven:

See more of  Jennifer’s work:

Website | Instagram Facebook

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Today’s episode is brought to you by:

Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website here.

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BB Podcast Sound Engineer: Landon McGee

Images courtesy of Lux Light Photography