Category Archives: Podcast

BB Podcast Episode 26: Suzie Kostick AIFD, CFD, CF, PFCI

“If the industry is going to grow, growth is change. Be open to change.”

-Suzie Kostick AIFD, CFD, CF, PFCI

Today we’re sitting down with Suzie Kostick, a seasoned floral industry educator, freelancer, and consultant living in Rio Rancho, New Mexico to discuss:

  • her multi-faceted career in the floral industry over the last 40 years
  • her experience as creative director turned owner of Flora Magazine
  • the importance of her years in retail flower shops to her overall career path
  • her experience as shop owner, convention center special events coordinator, freelancer, grocery store chain production manager, and local college instructor
  • the transition from her high school floral design classes as a teen to the floral industry
  • her involvement in AIFD, her position as AIFD’s 2018 Symposium Coordinator, and her knowledge of the AIFD organization
  • FAQs about the AIFD testing process

Links mentioned in Episode Twenty-Six:

To contact Suzie Kostick: email her at skostick@smithersoasis.com

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Today’s episode is brought to you by:

 Holly Heider Chapple Flowers offers online classes at Hope Flower Farm School of Floral Design and hands-on floral workshops in various locations. Next workshop: Design, Build + Business

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BB Podcast Sound Engineer: Landon McGee

BB Podcast Episode 25: Eatherley Schultz

“I take as much pride in the team I’ve created as I do in my business or any floral design we’ve ever done.”

-Eatherley Schultz

Tom Robison Creative

Today we’re sitting down with Eatherley Schultz, owner of Floressence in Brevard, North Carolina to discuss:

  • why she’s currently working with a business coach
  • the challenges of transporting flowers in the mountains
  • how weather affects her business
  • how her experiences in flower growing and garden design have uniquely affected her floral design business
  • how she has managed to build a team who stays
  • some lessons she’s learned about dealing with clients
  • where she finds educational opportunities for her staff
  • a few of the challenges she’s overcome along the way

Katie Stoops Photography

Links mentioned in Episode Twenty-Five:

Rachael McIntosh Photography

Michelle Landreau of Morning Light Photography

Links of Interest:

 Website |Instagram | Facebook | Pinterest

Natalie Watson Photography

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Today’s episode is brought to you by:

To learn more about HHC online classes at Hope Flower Farm School of Floral Design, click here.

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BB Podcast Sound Engineer: Landon McGee

BB Podcast Episode 24: Meg Connelly

“Something I’ve always done my whole life is go with the harder option.”

-Meg Connelly

Today we’re sitting down with Meg Connelly, owner of Meg Catherine Flowers in Indianapolis, Indiana to discuss:

  • how her music & art background led her to floral design
  • the benefits of working in a flower shop prior to opening her own business
  • how she managed to start a successful business with her preschooler by her side
  • the backup plan she’s put in place in case of emergency
  • how & when she decided to set a minimum spend for her weddings
  • the history behind her home studio
  • her favorite flower
  • how her clients find her

Betsy Blue Photography

Links mentioned in Episode Twenty-Four:

Cory Weber Photography

Links of Interest:

 Website |Instagram | Facebook

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Today’s episode is brought to you by:

To find out about upcoming HHC events, click here.

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BB Podcast Sound Engineer: Landon McGee

BB Podcast Episode 23: Max Gill

“[The] boundaries between what it is we do and what it is we actually are…they get blurred for all of us.”

Max Gill

Today we’re sitting down with Max Gill, owner of Max Gill Design in Berkley, California to discuss:

  • how he “stumbled into flowers”
  • the parallels between his love of theater and floral design
  • how gardening influences his floral design composition
  • what he grows in his personal Berkeley garden
  • the advantages of sourcing local nurseries
  • his work at Chez Panisse
  • the responsibility he feels to his flower vendors
  • how his talented production manager helps keep his business thriving
  • the challenges of being artistic and living up to public perception
  • overcoming artistic fears
  • the joy he finds in sustaining relationships with clients
  • the importance of self-care in the floral industry

Links mentioned in Episode Twenty-Three:

 Josh Gruetzmacher Photography

Links of Interest:

 Website |Instagram

Amanda Crean Photography

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Today’s episode is brought to you by:

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BB Podcast Sound Engineer: Landon McGee

BB Podcast Episode 22: Morgan Anderson, Ph.D.

“If you are a florist and you’ve been practicing and you’re not a novice anymore, consider yourself an artist.”

-Morgan Anderson, Ph.D.

Today we’re sitting down with Morgan Anderson, owner of The Flori.Culture in Scottsdale, Arizona to discuss:

  • her research regarding the concept of floral design as an art form using flowers as medium
  • how managing flower studios sparked her pursuit of studying floral design as an art form
  • why some floral studio owners prefer hiring individuals with art backgrounds
  • the myriad of opportunities for careers within the floral industry

Links mentioned in Episode Twenty-Two:

Justine Milton Photography

Links of Interest:

 Website |Instagram| You Tube Pinterest

Macey S. Photography

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Today’s episode is brought to you by:

Win the final seat in the ‘It Could Be You’ Workshop mentioned in today’s episode:

Click Here for More information

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BB Podcast Sound Engineer: Landon McGee