BB+ Episode 7: Alison Ellis on Social Media Mindset
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TODAY’S GUEST:
Alison Ellis | Real Flower Business
TOPIC: Social Media Posts
Alison Ellis of Real Flower Business surprised me when we sat down for a visit. Instead of me asking her a question, she turned the tables and asked me a question she’d received recently from one of her followers! She asked: “Do you have any tips around mindset for showing up on social media even though you’d rather completely ignore it all together?” We had a lot of fun exploring the question together (and I hope we gave her follower some food for thought).
A few of the ideas we kicked around during our visit:
- Posting content on social media is a great way to drive traffic to your business website
- Closely following your gut on when and how to post can produce organic growth
- Consistency will help grow a business (the growth may be slow and steady, so be patient)
- Social media is simply another tool to get the word out about your business and connect with others
- Social media can lead to long-lasting relationships with industry peers who live in other parts of the world
- Setting boundaries on time spent on social media is crucial to maintaining balance
- We don’t have to like every aspect of social media to use it to the advantage of our business
- Don’t get caught up in what you feel you have to do on social media – you are in control!
- Having a business website is crucial (especially in the event that a social media account is hacked or the platform goes away)
- While scheduling posts ahead of time is efficient, some business owners may prefer to post in “real” time
- Practice leads to progress (posts and schedules don’t have to be perfect from the start to lead to results)
- Leading with authenticity is the name of the game
Mentioned in BB+ Episode 7:
- Swan Cottage Flowers
- Planoly
- Tailwind
- Susan McLeary
- Rachel Merkle | District M Creative
Podcast Host: Amy McGee (Botanical Brouhaha)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
Alison’s Headshot: Orchard Grove Studios
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As always, it’s a pleasure to get to speak with you and your audience. Thanks so much for having me on! xo.
Thanks for taking the time to visit with us! We appreciate you and your work in the floral industry. We’ll do it again soon!
Thanks for this podcast, Amy and Alison. “You have to start somewhere” is my current mantra. I’ve been saying it to myself for a few months now and I’m happy to know I’m not alone! As I shift from full time floral designer into my new blog project, you have both inspired me so much!
Thanks-
LuAnn
Profitable floral design.com