“I love the ‘wow’ when you’re done and you’ve decorated the place. It’s my drug.”

–Laetitia Mayor

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Laetitia Mayor | Abby Grace Photography

Today we’re sitting down with Laetitia Mayor, owner of Florésie based in Blanzy-lès-Fismes in Northern France to discuss:

• her path from being an engineer in Switzerland to being a floral designer in a quaint french municipality of 100+ inhabitants
• how blogging helped get her business off the ground
• the important role workshops have played in her growth as a designer
• the advantages her engineering background brings to her wedding/event business
• her main marketing tool
• Instagram strategies that have worked for her and helped build her business significantly in just 5 years
• the value she finds in creating editorial work
• how her personal garden functions as a resource for her floral design business
• why she chose to open a private studio rather than a flower shop
• the need that led her to begin teaching professionals
• how she found a niche designing flowers for destination weddings
• the story behind her creative retreats in the French countryside (see details of the next retreat below – and get a BB Podcast listeners discount!)

 

 D’Arcy Benincosa Fine Art Photography

Links mentioned in Episode Thirteen:

• Mandy Scott
• Sinclair & Moore
• MacGyver
• Alicia Rico – Bows and Arrows
• The Secret Garden Creative Retreat
• Chikae O.H.
• Sarah Winward – Honey of a Thousand Flowers
• Saipua
• Ariella Chezar

• Quite Possibly The Best Flower Story Ever – seriously, you’ve got to read this story!

The Secret Garden creative retreat | Chikae O.H. Photography

Above: You might hear one of these little guys enter the room during our podcast interview 😉

Study with Laetitia:

• Au Jardin de Florésie: annual workshop dedicated to wedding professionals, especially florists and stylists, wishing to better apprehend garden flowers, compositions and installations in a style both natural and refined, in the vein of the Fine movement Art.
• 1:1 Flower Class: learn everything about Laetitia’s floral techniques, flowering weddings, floral photography, growing a cutting flowers garden, marketing, her approach to business, marketing, and the creation of a quote and project for a customer.

 Anna Tereshina Photography

Laetitia Mayor Links of Interest:

Website | Instagram | Facebook | Pinterest

Floresie |Rachael Ellen Events | Mary Claire Photography | Russell Alboroto Photography

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BB Podcast Sound Engineer: Landon McGee