menu

Archives



Latest Podcast

Episode 120: Francoise Weeks                                

Recap of NYC 2014 Chapel Designers Conference: Day Two

I’m writing the posts this week as a journal of sorts so I don’t forget the experiences, people and flowers I’ve encountered recently.  I hope you guys aren’t bored stiff! We’ll be back to our usual parade of stunning flowers next week. Thanks for allowing me this time to record and reflect on the last 2 weeks before we move forward.

Day Two was all about flowers and designing!  We boarded a bus and headed to David Beahm’s Studio Warehouse in the Bronx where we spent a full day designing and learning.

new york day 2unnamed

Naomi de Manana, Senior Style Editor for Martha Stewart Weddings, wowed us as she designed this centerpiece while answering questions, sharing experiences and giving advice…all while being only days away from having a baby! She was delightful!

Fotor0319114456

 David Beahm is known for his graciousness, kindness and generosity. He welcomed the Chapel Designers (75+ people) into his warehouse for the day. He shared design & mechanics tips, as well as advice on inventory & business. He also guided us through the process of creating a large scale installation. I’m always amazed at the humility of designers like David. He designed the flowers for the wedding of Catherine Zeta-Jones and Michael Douglas and continues to design for celebrity and Fortune 500 events. And he still takes time to share his expertise with other designers. I’m telling you, this is an incredible industry.

Fotor0319111619

Fotor0319204711

Holly Chapple spent part of the day creating 4 unique designs for The Knot Dream Wedding of Rebekah and Pete. America is voting on and will choose the floral design style for the wedding which will take place in April at the Biltmore Hotel. Holly and her dream team (as the Knot referred to them) of Chapel Designers will use American grown flowers provided by The California Cut Flower Commission for the wedding. Containers and vessels for the arrangements will be supplied by Syndicate Sales. At the end of the day, Holly was interviewed by the Knot and the completed designs were photographed. You can see the photos here. You can see the video here.

Fotor0319182759

Francoise Weeks taught her signature Woodland design. I apologize for the poor photography, but I hope you get a feel for what was going on here. I was basically running around snapping pictures all day and forgot to actually stop moving before snapping! Francoise is a soft spoken artisan and I love to watch her teach. You can hear a pin drop. Designers are drawn to her attention to detail and mastery of her craft. I loved seeing these arrangements grace the hotel lobby later that evening and I watched many designers leaving town at the conclusion of the conference with their designs in hand.

Fotor0319191946

One of my favorite parts of the day was lunch. Sounds like I’m in Junior High School! But seriously, we walked a block from David Beahm’s warehouse to Verde Flowers where owners Michael Gonzalez and Vanessa Polanco (who happen to be two of the nicest people) hosted us for lunch. We had a blast visiting, relaxing and browsing their hip shop. After lunch, Michael joined us and designed his own woodland arrangement.

new york day 21800324_10152243752061620_1365549262_n

As I recount my time in NYC, I’m struck (again and again) by the incredible generosity and kindness of the people in this industry.

FILED IN:

SHARE ON:

  1. floralartvt says:

    So enjoy looking at your photos from our wonderful week of inspiration!

Comments:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share your Thoughts:

Thank you for subscribing!

Subscribe and stay connected

This site may contain copyrighted material the use of which has not always been specifically authorized by the copyright owner. It is being made available in an effort to provide educational information about all things related to floral design and production. It is believed that this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is available for viewing without profit to those who have an interest in reading or viewing the website information for educational purposes. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. If your copyrighted material appears on this web site and you disagree with our assessment that it constitutes "fair use," please contact us and we will remove it from our site.

FAIR USE STATEMENT