BB Podcast Episode 41: Nicole Rossi

“The more information people can share with each other, I don’t see it hurting anyone’s business.”

Nicole Rossi | Texture Florals

Today we’re visiting with Nicole Rossi, owner of Texture Florals in Philadelphia, Pennsylvania to discuss:

  • her unconventional transition from architecture to floral design
  • creating a CSA (Community Supported Agriculture), the pros and cons, and what eventually led her to change the direction of her business
  • the experience that sparked her interest in wedding and event flowers
  • the event that ended up being the push she needed to start her own business
  • her unique studio environment
  • a new project she’s recently launched
  • the logistics behind her editorial work
  • the administrative changes she’s currently making
  • some of the hurdles she’s faced during her quickly-growing flower career
  • the supportive flower community in Philadelphia and how they have embraced her
  • the importance of designers communicating on pricing for the good of the industry as a whole

Links mentioned in Episode Forty-One:

Peach Pear Plum Photography

See more of Nicole’s work:

Website | Instagram | Facebook  | Pinterest

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Today’s episode is brought to you by:

Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website here.

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Guest Co-Host: Robby Lozano | Ten23 Photography

BB Podcast Sound Engineer: Landon McGee

13 Round Floral Backdrops

Layered Vintage | Pow Wow Design Studio | Grow Wild Workshop | Violet Tinder Studios

Htomi Gilliam | Lois Hiranaga Floral Design | Opihi Love Wedding & Events

Holly Heider Chapple Flowers | Abby Jiu Photography | Bright Occasions

Spring and Darling

Chloe + Mint | Jacqueline Patton Photography

Floranita Flower Design | Adriatic Weddings Croatia

Lovely Grace Events | Striking Stems | Reed Gallagher Photography

Gromeza House of Design

Clementine | Feather & Twine | Wild Sky Events

Posey Floral & Event Design

Matthew Landers 

Photosynthesis Florals | Paisley & Jade | Don Mears Photography

Urban Petals

Color Inspiration: Red

Siren Floral Co | This Modern Romance | Ah Les Fleurs | Tono + Co 

Natural Art Flowers | The Butcher, The Baker, The Stylist and Creator 

Two Wild Hands

Art Petrov | Floral Style | Alexander Ivanec Photography

Trille Floral

Hanaki Floral Design

Hanaki Floral Design

Natural Art Flowers by Rebecca Grace | The Butcher, The Baker, The Stylist and Creator 

Susana Bojórquez | Andrea Laram

Mimosa Boston

Kiosque Flowers

Art Petrov | Floral Style

Naomi De Manana | Lennnart Weibull | Martha Stewart Weddings

Glasswing Greenhouse

Trille Floral | We Are Origami

BB Podcast Episode 40: Lucia Milan

“I am really trying to touch someone when I’m doing an arrangement. It’s not just a little job. I put some soul in it.”

Lucia Milan | Lucia Milan Flower Studio

Today we’re visiting Lucia Milan, owner of Lucia Milan Flower Studio in São Paulo, Brazil to discuss:

  • her transition from fashion stylist to flower business owner
  • how Chapel Designers membership impacted her business
  • exploring and refining Brazilian style
  • her passion for sustainable practices
  • how traveling changed her thinking
  • how she finds ideal wedding clients
  • her desire for her work to mimic nature rather than alter it
  • her tropical garden (and the little monkeys who visit it!)
  • what inspired her to search for change artistically and how she’s come to feel whole in her work
  • how her teenage children affect her work
  • her efforts to build a sense of community in her market
  • why she sees workshops as an investment in her business
  • the importance of accurate pricing

Juliana Kneipp Fotografia

Links mentioned in Episode Forty:

See more of Lucia’s work:

Website | Instagram Facebook  | LM Flower School

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Today’s episode is brought to you by:

Click here to visit Mayesh Wholesale’s useful website – filled with tools & educational content like the Flower Library treasured by designers. And stay tuned for the reveal of a brand new interactive website coming soon!

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BB Podcast Sound Engineer: Landon McGee

Escort Wall & Table Designs

Mindy Rice Design | Rosemary Events | Jose Villa Photographer | Brenna Berger Paper & Ink

Sweet Root Village | Grit & Grace | The Idea Emporium

Bare Root Flora | Back Up Backdrops | Amorology | Tara Bielecki Photography

Ashley Fox Designs

Sinclair & Moore | KT Merry Photography | La Happy Design & Calligraphy | Stella Wolfe

Flowers by Semia | Zev Fisher Photography

Flowers by Semia | Steve DePino Photography | Couture Parties

Poppy Design Co | The Elegant Ninja 

Floressence Katie Stoops Photography | Toast Events

Petal Society | Jennifer Laura Design | Awake Photography

Sweet Root Village | Grit & Grace

Celsia Floral | Smitten Events | Bespoke Decor