Monthly Archives: April 2019

Escort Wall & Table Designs

Mindy Rice Design | Rosemary Events | Jose Villa Photographer | Brenna Berger Paper & Ink

Sweet Root Village | Grit & Grace | The Idea Emporium

Bare Root Flora | Back Up Backdrops | Amorology | Tara Bielecki Photography

Ashley Fox Designs

Sinclair & Moore | KT Merry Photography | La Happy Design & Calligraphy | Stella Wolfe

Flowers by Semia | Zev Fisher Photography

Flowers by Semia | Steve DePino Photography | Couture Parties

Poppy Design Co | The Elegant Ninja 

Floressence Katie Stoops Photography | Toast Events

Petal Society | Jennifer Laura Design | Awake Photography

Sweet Root Village | Grit & Grace

Celsia Floral | Smitten Events | Bespoke Decor

BB Podcast Episode 39: Katie Noonan AIFD

“Great things come to you at short notice sometimes.”

-Katie Noonan AIFD | Noonan’s Wine Country Designs

Ashley Ludaescher Photography

Today we’re visiting Katie Noonan AIFD, owner of Noonan’s Wine Country Designs in San Luis Obispo, California to discuss:

  • how her parents and their business influenced her love of flowers
  • how AIFD Symposium has been instrumental in her passion for and pursuit of floral design
  • what she did for a living while building her floral design business
  • the 2 greatest challenges she faces when designing outdoor weddings
  • the designs she refuses to sell to her clients
  • the photoshoot that propelled her business to the next level
  • the guidelines she uses when deciding whether or not to get involved in a photoshoot
  • where she finds inspiration
  • her thoughts on social media
  • how she finds work-life balance
  • scheduling time away from the business
  • the challenges of handling the business side of a floral design business
  • why she takes small deposits for weddings

Jen Rodriguez Photography

Ashley Ludaescher Photography

Links mentioned in Episode Thirty-Nine:

Jen Rodriguez Photography

See more of Katie’s work:

Website | Instagram | Facebook | Pinterest

Mirelle Carmichael Photography


Today’s episode is brought to you by:

Click here for more info on Flower Math: The Florist’s Guide To Pricing & Profitability or visit the Real Flower Business website here.


BB Podcast Sound Engineer: Landon McGee

New York Botanical Garden Summer Intensives + Giveaway

We’re thrilled to introduce you to the New York Botanical Garden Adult Education Program today – and, more specifically, their accelerated Summer Intensives. If you’re looking for a career change or just want to further your education in Landscape Design, Gardening, or Floral Design, you’ll want to check out the possibilities at NYBG. And don’t miss the giveaway and discount code at the end of the post! Thank you to our friends at NYBG for your generosity!

Corbin Gurkin Photography

“You can turn your life around very quickly, which is exactly what I wanted to do.” Amy Roberts laughed as she described how the New York Botanical Garden’s Floral Design Summer Intensive reshaped her career. “I used to work in the art world, and I wasn’t happy. I had an epiphany that I wanted to be a floral designer, and I wanted to do that as quickly as possible. In April, I had never taken a floral course. By the end of the year, I was working as a full-fledged designer and wedding consultant for Starbright Floral Designs! Where else can you do that?”

Roberts is one of many students who changed their life’s course by taking one of NYBG’s Summer Intensives – in Floral Design, Landscape Design, Gardening, Horticultural Therapy, or Botanical Art & Illustration. Each program gives students the opportunity to accelerate their progress toward an NYBG Certificate, a well-known and respected credential that helps students stand out as they embark on new careers.

NYBG’s Summer Intensive Programs are immersive experiences that equip students with practical skills they need to succeed. Over the course of the five-week Floral Intensive, students create 40 arrangements in diverse styles, from Ikebana to grand scale arrangements for special events. Roberts emphasized that the botanical knowledge and industry know-how she gained at NYBG helps distinguish her from her peers. “Flowers A to Z taught me the names and needs of a huge variety of flowers, while Shopping the Market meant that I started my new job knowing not only where to go for which flowers, but also who to talk to for the best service.

Similar to Roberts, Jamie Miller took a Summer Intensive in Landscape Design because she wanted to change her life’s direction. She was a stay at home mom and former Assistant Director in the film industry who wanted to take the fast track to a new profession. She is now the proud owner of J Miller Design Associates with her first official client. I’m currently designing two different areas on a large property, including a small Japanese garden. It’s very exciting!”

The Landscape Design Intensive is an immersive five-week experience in which students learn history, drafting, plant identification, and design. “The growth that I see over the course of a few weeks is astounding.  Student arrive, often not knowing how to draw, knowing little about the design process or landscape design history and leave the Intensive bursting with skills and knowledge,” enthused instructor Nancy Gerlach-Spriggs.

Miller is also quick to mention the caliber of the instructors, all experienced professionals with impressive credentials. She singled out Bill Einhorn, NYBG’s beloved graphics teacher. “Bill is extraordinary. He really cares about his students, and is always available for our questions. He helped me to realize that the more precise you are when drawing your plans, the better you will be able to execute them. Every corner has to be perfect!”

Both Miller and Roberts spoke of how they bonded with their fellow students. Miller said she is grateful to her classmates, who are all open to sharing ideas, concepts, concerns, and issues about their fledgling landscape design businesses, something they continue to do on weekly phone calls. Roberts echoes the importance of this camaraderie:Five of us have a text thread constantly going in which we discuss our business challenges and successes. We’re all burgeoning florists who are very supportive of each other. We’ve made important contacts for life!”

Click Here for more information about NYBG’s Floral Design Summer Intensive, or call 718.817.8720.


Save $50 when you register for a NYBG Summer Intensive in Floral Design, Gardening, or Landscape Design. Use the code BB50 at check out. The code expires June 15, 2019.

Leave a comment below for a chance to win a pair of “All Garden Pass” tickets to the New York Botanical Garden. Each ticket is valid through September 28, 2019 and grants you access to all exhibitions and gardens on NYBG’s 250 acres. The passes are not valid for special evening events. A winner will be chosen at random on Friday, April 19, 2019 at noon (CST) and announced on Botanical Brouhaha later that day.

BB Podcast Episode 38: Coral Shortt

“My style evolves as my mechanical knowledge changes.”

-Coral Shortt | Epanouir Flower Studio

Debbie Lourens Photography

Today we’re visiting Coral Shortt, owner of Epanouir Flower Studio in Cape Town, South Africa to discuss:

  • her introduction to flowers while growing up in a family of flower-loving gardeners
  • the correlation between her IT background and the project management end of weddings
  • her transition from retail to a wedding specialty
  • two important considerations when opening a retail shop
  • striking a work/life balance with children in the equation
  • why she loves freelancing
  • the importance of pricing correctly
  • how she manages her weddings using systems she created
  • the importance of identifying and writing down processes before attempting to incorporate them into a new software
  • four ways she’s managed to learn floral design techniques over the years
  • adjusting with trends
  • the mechanics tools that revolutionized her work
  • tips for working with cold glue
  • the importance of relationships with fellow vendors
  • the things she’d like to see change in the floral industry

Jonas Mueller Weddings

Links mentioned in Episode Thirty-Eight:

Debbie Lourens Photography

See more of Coral’s work:

Website Instagram | Facebook | Pinterest

Debbie Lourens Photography


Today’s episode is brought to you by:

Click here for more information on The Mayesh Pull – send your sales rep inspiration images, a budget, Pinterest boards, etc. and have your rep pull a custom order for you. It’s a great way to find out about new, fun products you might not have known about otherwise!


BB Podcast Sound Engineer: Landon McGee