“I feel like it just fell in my lap. I feel like it just showed up and I either answered the door or I didn’t.”
-Janelle Wylie | Lavenders Flowers & Tono + Co
Today we’re sitting down with Janelle Wylie, owner of Lavenders Flowers & Tono + Co in Santa Ana, California, to discuss:
- how she transitioned her career path from speech pathology to floral design
- the impact Larry from Craig’s List has had on her career
- why and how she rebranded Lavenders Flowers
- how her degree in studio art taught her resourcefulness and helped her build a network of artistic colleagues
- her Bohemian lifestyle while going to college and running a business during the early years
- her unusual college graduation day
- why she likens the floral industry to an accordion
- her uniquely qualified team
- the importance of having a business-minded team member to counterbalance the artistic approach of a designer
- how she keeps her team inspired
- how she learned to dye silk
- how she keeps up with inventory
- her interest in the psychology of color
Ryan Franklin Chin Photography
Links mentioned in Episode Twenty-Nine:
- Utterly Engaged
- Jacquard Dye – Michaels
- Shopify
- Kate Holt | Flower Wild
- Accademia Di Belle Arti | Florence, Italy
Ryan Franklin Chin Photography
Links of Interest:
Website: Lavenders Flowers | Tono + Co
Instagram: Lavenders Flowers | Tono + Co
Facebook: Lavenders Flowers | Tono + Co
Pinterest: Tono + Co
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Today’s episode is brought to you by:

Comprehensive online course with Holly & Evan Chapple coming in 2019. Click here to join their subscriber list and be the first to know when the course is released.
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BB Podcast Sound Engineer: Landon McGee