BB Podcast Episode 13: Laetitia Mayor

 “I love the ‘wow’ when you’re done and you’ve decorated the place. It’s my drug.”

Laetitia Mayor

Laetitia Mayor | Abby Grace Photography

Today we’re sitting down with Laetitia Mayor, owner of Florésie based in Blanzy-lès-Fismes in Northern France to discuss:

  • her path from being an engineer in Switzerland to being a floral designer in a quaint french municipality of 100+ inhabitants
  • how blogging helped get her business off the ground
  • the important role workshops have played in her growth as a designer
  • the advantages her engineering background brings to her wedding/event business
  • her main marketing tool
  • Instagram strategies that have worked for her and helped build her business significantly in just 5 years
  • the value she finds in creating editorial work
  • how her personal garden functions as a resource for her floral design business
  • why she chose to open a private studio rather than a flower shop
  • the need that led her to begin teaching professionals
  • how she found a niche designing flowers for destination weddings
  • the story behind her creative retreats in the French countryside (see details of the next retreat below – and get a BB Podcast listeners discount!)


 D’Arcy Benincosa Fine Art Photography

Links mentioned in Episode Thirteen:

The Secret Garden creative retreat | Chikae O.H. Photography

Above: You might hear one of these little guys enter the room during our podcast interview 😉

Study with Laetitia:

  • Blossoms and Ceramique creative retreat: Stay at  Le Clos de la Robe while learning about floral design and tablescape styling with unique artisan’s pieces from Laetitia Mayor and Sarah Van Raden of Notary ceramics. SEE EXCLUSIVE BB PODCAST OFFER BELOW
  • Au Jardin de Florésie: annual workshop dedicated to wedding professionals, especially florists and stylists, wishing to better apprehend garden flowers, compositions and installations in a style both natural and refined, in the vein of the Fine movement Art.
  • 1:1 Flower Class: learn everything about Laetitia’s floral techniques, flowering weddings, floral photography, growing a cutting flowers garden, marketing, her approach to business, marketing, and the creation of a quote and project for a customer.

 Anna Tereshina Photography


Great news! Laetitia is offering a 10% discount to our podcast listeners who would like to attend the Blossoms and Ceramique creative retreat.

 DateApril 18-20th, 2018 

Location : Vandeuil, Champagne, France  –  Clos de la Robe

Speakers : Sarah Van Raden (Notary Ceramics) and Laetitia Mayor (Florésie), special guest and photographer of the retreat Chikae O.H.

Offer ends:  February 19th 2018. Please enter discount code: PODCAST. Space is limited to 10 students – only 3 seats left at this time, so grab one while you still can. Registration link to The Blossoms and Ceramique creative retreat: click here.

Laetitia Mayor Links of Interest:

Website | Instagram | Facebook | Pinterest

Floresie |Rachael Ellen Events | Mary Claire Photography | Russell Alboroto Photography


BB Podcast Sound Engineer: Landon McGee

The Secret Garden

A Creative Retreat in the French Countryside

Today, we’re thrilled to give you a glimpse inside a creative retreat co-hosted by BB Expert Panel member Laetitia Mayor and photographer Chikae O.H. Watch for BB Podcast Episode 13 coming February 5th if you want to hear Laetitia’s story – including more about her personal cutting garden and The Secret Garden retreat mentioned in this post.

Last September, ‘The Secret Garden’ creative retreat took place in the heart of France, in the Champagne region. Co-hosted by photographer and blogger Chikae O.H of The Hikarui Lifestyle and florist Laetitia Mayor of Florésie, the 3-day retreat welcomed participants from Belgium, Germany, Italy, Australia, Korea and the US.

Floral techniques and photography, as well as business and social media management took center stage over the three days. Following daily social media tech breakfasts with delicious croissants, floral classes were taught by Laetitia in her own cutting garden, where the participants got the opportunity to pick their own flowers and combine them with pretty products from local rose farmers.

On the last day, after a picnic at the foot of the epic Donjon de Septmonts, a medieval tower seized in the middle of an authentic old-stone village, a styled shoot naturally themed around ‘The Secret Garden’ was organised, giving the participants an opportunity to both create a large floral installation and then exercise their photography skills while capturing the decor.

Laetitia and Chikae O.H. will be teaming up again this spring to offer a new creative retreat called ‘Blossoms and Céramique‘ with Sarah Van Raden of Notary Ceramics.  The retreat dates are April 18-20, 2018. If you’re looking for an intimate gathering hosted by talented artists, you might want to look into this workshop where Laetitia and Sarah will be teaching you all they know about floral design and tablescape styling with unique artisan’s pieces.