Category Archives: Podcast

BB Podcast Episode 7: Denise Fasanello

“Flowers are like fashion. They’re constantly changing.”

Denise Fasanello | Denise Fasanello Flowers

Denise Fasanello Flowers

Today we’re sitting down with Denise Fasanello, owner of Denise Fasanello Flowers in Brooklyn, NY to discuss:

  • The challenges of creating flowers for events in NYC
  • Her ‘winter life’ as a ceramicist
  • Finding a work life/family life balance
  • Her dreams for the future
  • How her art school background plays into her floral design aesthetic
  • A peek into her consultation and contract processes
  • The priceless business advice she received from a NYC cab driver on the way home from a job

Denise Fasanello Flowers | Heather Waraksa Photography

Heather Waraksa Photography

Links mentioned in Episode Seven:

Denise Fasanello Flowers | Levi Stolove Photography

Levi Stolove Photography

Denise Fasanello Flowers

Denise Fasanello Flowers Links of Interest:

Website | Instagram | Facebook

BB Podcast Episode 6: Jennifer Ederer

“I think you have to identify what it is that gets you up in the morning and what keeps that fire burning in your belly.”

Jennifer Ederer | Modern Day Events & Floral

Modern Day Events & Floral | The Colagrossis

Modern Day Events & Floral | The Colagrossis

Today we’re sitting down with Jennifer Ederer of Modern Day Events & Floral in Grand Rapids, Michigan to discuss:

  • the unconventional career path that ultimately led her to open a floral and event design business
  • how she gained an insider’s perspective of the event industry
  • what her Modern Day team means to her and how she fosters an atmosphere of grace and loyalty among team members
  • why her clients tend to say, “I thought we were here to talk about flowers!’’
  • how she gained the confidence and expertise to produce large scale luxury events

Modern Day Events & Floral | Vicki Grafton Photography

Modern Day Events & Floral | Vicki Grafton Photography

Personal informational tools Jenn loves:

  • Essentialism: The Disciplined Pursuit of Less by Greg McKeown
  • The Power of Vulnerability by Brene Brown: She highly recommends the audible version of this book. Brene provides the narrative which is fabulous! Jenn also suggests taking 20 minutes to listen to Brene’s TedX talk on the Power of Vulnerability.
  • EntreLeadership by Dave Ramsey (practical business tools on how to create a team of entreleaders vs. employees) They offer a master series on-line group for a nominal fee where you can download videos on everything from hiring and firing to delegation, etc. All around good stuff!

Modern Day Events & Floral | Vicki Grafton Photography

Modern Day Events & Floral | Vicki Grafton Photography

Systems Jenn uses everyday for Modern Day:

  • Ularas for contract and recipe writing
  • Basecamp for project and communication management with clients and staff: $99.00 per month
  • PartyCad for floor plans along with Sketch Up: one time licensing fee. Jenn is currently exploring another system.
  • Apple TV for design meetings: $200 to purchase and worth every penny!
  • Olioboard for two dimensional design documents: $8.99 per month

Modern Day Floral | Jen Kroll Photography

Modern Day Events & Floral | Jen Kroll Photography

Modern Day Events & Floral Links of Interest:

Website | Instagram | Facebook

Modern Day Floral Team

Jenn & her Modern Day team

Image of Jenn (bottom): Jen Lynne Photography

BB Podcast Episode 5: Gretchen O’Neil

“Nobody wakes up and says ‘I want to be a millionaire, so I’m going to be a farmer.’”

Gretchen O’Neil | Petals, ink.

Petals, Ink.

Today we’re sitting down with Gretchen O’Neil (pictured above right) of Petals, ink. & Grassdale Flower Farm to discuss:

  • how she finally recognized the constant pull of the floral industry on her career path choices
  • a pivotal moment which left her inspired to grow flowers in the challenging Texas climate
  • the heartfelt letter that won the hearts of the previous owners of her flower farm, Grassdale
  • her newest project: Austin’s first 100% locally grown mobile flower truck
  • and a special interview with her daughter, Aiwyn

Petals, Ink. | Lisa Woods Photography

Petals, ink. | Lisa Woods Photography

Petals, Ink.

Visit the Petals, ink. Mobile Flower Truck:

Beginning with the official launch date on October 13-14, the Mobile Flower Truck will be parked at The Tasty Spoon, a new gelato shop located in a creek-side bungalow in eclectic South Austin at 1413 S. 1st Street. Gretchen is thrilled with this location for the fall of 2017! The Tasty Spoon serves authentic handcrafted gelato alongside delicious coffee and espresso beverages. Similar to Gretchen’s commitment to locally grown flowers, The Tasty Spoon sources ingredients locally from the finest farms in Texas.

Petals, Ink.

Links mentioned in Episode Five:

Petals, Ink.

Petals, ink. Links of Interest:

Website | Instagram | Facebook | Grassdale

Petals, Ink.

An Additional Opportunity to Visit with Petals, ink:

Gretchen will be participating in craftHER Market, a space for women to showcase and share their wares, makes and goods. On Oct. 1, 2017, craftHER Market will feature 100+ booths at Fair Market, produce panels covering different topics relevant to the maker community and showcase resources in the Austin community (art collectives, alternative art markets, etc.) For more info: click here.

BB Podcast Episode 4: Kiana Underwood

“Flowers are supposed to make you happy.”

Kiana Underwood | Tulipina

{All episodes of the BB Podcast are available on iTunes}

Tulipina| Corbin Gurkin Photography

Today we’re sitting down with Kiana Underwood (pictured above left) of Tulipina to discuss:

  • how her childhood in Iran laid the foundation for her love of flowers
  • the importance of travel as inspiration
  • the ‘Nathan Underwood factor’ in Tulipina’s success
  • finding inspiration in unique places
  • building an international team of freelancers for destination weddings
  • her exciting upcoming projects

Tulipina

Tulipina Links of Interest:

Website | Instagram | Facebook

Online Learning | Group Workshops | Private Instruction

Tulipina

      Links mentioned in Episode Four:

Tulipina

All images courtesy of Nathan & Kiana Underwood and Corbin Gurkin Photography

_____________________________________________________

Landon McGee | Podcast Sound Engineer

To reach Amy & Maria, please send email to:  botanicalbrouhaha@gmail.com

BB Podcast Episode 3: Chloe Milligan

“Trusting yourself and going with your own personality, your own vibe, is what people like. People like authentic. Don’t force it.”

-Chloe Milligan | MUD Urban Flowers

{All episodes of the BB Podcast are available on iTunes}

Chloe Milligan | MUD Urban Flowers

Today we’re sitting down with Chloe Milligan (pictured above right) of MUD Urban Flowers to discuss:

  • The story behind the creation of MUD with her business partner Nick Priestly (owner of Mood Flowers and Flower School Glasgow)
  • How MUD went from start-up to thriving business in just a few short months
  • Her social media savvy-ness
  • The franchise plans for MUD

MUD Urban Flowers

MUD Urban Flowers Links of Interest:

Website | Instagram | Facebook

Links mentioned in Episode Three:

MUD Urban Flowers

_____________________________________________________

Landon McGee | Podcast Sound Engineer

To reach Amy & Maria, please send email to:  botanicalbrouhaha@gmail.com