Introducing: Flower Math. The Florist’s Guide to Pricing & Profitability by Alison Ellis

I’m excited to introduce you to Alison Ellis of Floral Artistry today. Alison is releasing a brand new online course today and I wanted you to be among the first to know about it because I get so many emails asking for advice on pricing. Alison not only walks you through her pricing strategy in this course, but she also gives real examples from three of her 2015 weddings. Alison’s profit margin is impressive and consistent. I believe the principles she shares in this course will be helpful and encouraging to so many designers. I’ve asked Alison to introduce herself and her course to you…and she has offered a very special opportunity to the BB readers (be sure to check out the details at the end of this post). Welcome, Alison!

Alison Ellis | Floral Artistry | Daria Bishop Photographers

From Alison:

Flower Math. The Florist’s Guide To Pricing And Profitability is an online course for floral designers who have a talent and love for flowers, but do not have anywhere to turn for mentorship to learn the business-side of the craft.

I created this course because I love to help educate and empower floral designers to achieve their business goals. I’m taking you behind the scenes to show you how I run my floral design business. I’m not going to tell you what I think you should do. I’m going to show you, step by step, exactly how I do it.

Turning a profit allows us to keep doing the work we do best. This is why it is so important. Flower Math is a roadmap for profit clarity. It’s time to let home-based floral designers in on the secret & take the guesswork out of the business of flowers.

What you get…

  • A step-by-step guide to the basics of the “flower math”, which has been handed down from florist to apprentice throughout the years.
  • Easy to follow formulas to calculate markups and design fees.
  • True behind-the-scenes breakdowns of 3 real weddings from my 2015 season, each complete with a full list of recipes, invoices (yes, a look at my real prices!), COGS and profit margins of 70% or more.
  • Over a dozen floral recipes including 3 bridal bouquets, bridesmaids bouquets, centerpieces, a 19′ floral table runner, arbor decor, aisle flowers, large ceremony arrangements, and more.
  • Itemized customer invoices. (Yes, a look at my real prices!)
  • Pricing cheat sheets to calculate design fees for you.
  • Over 45 minutes worth of video instruction with details on markups as well as how I create recipes and wholesale orders to keep my cost of goods to 30%.

These are easy-to-follow pricing rules and formulas that I know will help talented floral designers grow and prosper. In the end, you’ll be ready to tackle your upcoming year with a new outlook on the business-side of your creative business. Take these formulas, recipes, tips and advice and run with them!

I’m offering a special introductory price this week until Friday at midnight EST. Click here for details or get it now.

__________________________________________________

Exclusive to Botanical Brouhaha Readers: Leave a comment below before Friday, Nov. 20, 2015 at 12:00pm (noon) CST for a chance to win Flower Math. The Florist’s Guide To Pricing And Profitability (valued at $599). Alison is gifting her course to TWO Botanical Brouhaha readers! Winners will be announced on the BB blog after the entry deadline on Friday, Nov. 20th. Good luck!

Thanks for your incredible generosity, Alison!

[Image of Alison courtesy of Daria Bishop Photographers]

203 thoughts on “Introducing: Flower Math. The Florist’s Guide to Pricing & Profitability by Alison Ellis

  1. Jody Costello

    Hello! I’m a 3rd generation floral designer and after a decade of being in this business myself, I still struggle with profitability. And, being in this industry, I often feel, um, guilty and toss in extras or lose money myself in order to do something “special” for my clients. Help! What a wonderful course to offer. This business is about pretty flowers and what joy we all get from creating but it’s also the way we pay our bills! Would love to be a participant in your course!

    Reply
  2. Becky

    What a great opportunity. I am a creative and struggle so much with the massively important fact that I am in fact trying to establish a viable business so therefore I need to make considerably more profit than I am doing. I need to feel confident that I can justify my prices to myself before I even think about passing them on to clients. Flower Math. The Florist’s Guide To Pricing And Profitability… wow! Yes please, as a freelance florist desperate to “make it” it would be amazing to have a headstart like that for 2016 and take my business in the direction it needs to go! x

    Reply
    1. Shanna Moore

      What a great opportunity. I have struggled with this very issue and will until someone gives me “perission” to charge what I am really worth. I have done numerous weddings, showers, banquets, fundraisers, and when I calculate my net, I always reconsider if I should have taken on the challenge! I do a lot of free work for fundraisers and not for profits, but could do cosiderably more wedding and special event work if I would take my business to the next level. I NEED this course!!!

      Reply
  3. Camelia

    I run a small studio of floral design in Wicklow, Ireland. I love floral design and I am passionate about both my events and my business. And, whilst I am confident handling the floral side of the business, I must admit that “the number game” is not my strongest point. Alison’s guide sounds amazing! What a blessing would be to not only do what you love, but to be also profitable (for a change)!!

    Reply
  4. Noeleen Ross

    As a freelancer, this would be great tool to help accurately price my work! I love what I do but do struggle with the number side – typically undervaluing myself and my work! I want my business to be successful and this would be a great help!
    Thanks!

    Reply
  5. Tanya

    This sounds wonderful! I am fully confident in my day to day sales and pricing, weddings and events are a whole different story.
    I would be very interested in this course.

    Reply
    1. Alison Ellis

      I don’t think the pricing is actually that different, Tanya, but there are many variables to weddings as you know…delivery fees are often where florists price too low, but the time your put into it has to be brought into consideration! Weddings require more work and attention…a little TLC.

      Reply
  6. Terri Todd

    My daughter and I are farmer florists. Our wedding costs include – literally – horse feed for manure, for compost. Plus, the flowers are so gorgeous that we can’t help but add a little more of this flower, and a little more of that greenery… and we tell ourselves that we’ll make it up on the next wedding.

    And then there’s the matter of conscience. As farmers we have unlimited flowers available, and we struggle with charging the going rates for bouquets. Not knowing the standards of practice, or what everyone else is charging, our quotes are based on how generous we feel at the moment the quote is prepared – definitely not a best practice.

    Pricing is the missing piece of the puzzle in our business. Thank you, Alison, for putting this course together!

    Reply
  7. Eileen

    My profit margin has often been zero as I love what I do so much and glean so much from every project – but in order for me to continue I must get help in this area. Thank you for providing that much needed help and for caring so much about the industry and your colleagues to share it. It is greatly and deeply appreciated.

    Reply
  8. Mandy Hess

    This sounds like a great course! I would love to take this, I didn’t have a mentor when I started my business 2 years ago and still feel like I am pricing incorrectly. I am on the “road to full time” and feel this would be a great asset to have to ensure I can pay my personal bills as well as my business bills. I want to thrive in what I do – this is my passion! Thank you for offering this course Alison!

    Reply
  9. Melissa Heringer

    This sounds so helpful, and so needed! It’s hard to keep profitability in mind when you feel like you’re ‘playing.’ 🙂 Please enter me in the drawing. Thank you SO much. What an exciting give-away!!

    Reply
  10. Annalisa

    I think this is terrific resource. I’m wondering if there’s information in there that may highlight regional differences of markup percentages?

    Reply
    1. Alison Ellis

      Hi Annalisa,
      There are some industry standards on flower markups and to my knowledge they are “across the board”, however, the design fee you apply is something that you can vary based on skill, experience or region. The formulas can easily be applied to any shop or home-designer. I hope that helps! -A

      Reply
  11. Elisabeth

    Thanks for sharing this with your readers Amy! Sounds like a great guide for what I find to be one of the most difficult parts of the floral business! Her profit margins are impressive!! Sounds like a great tutorial that I would love to check out!

    Reply
  12. Kei

    70% Sounds good to me!!!! I find it so tough to stick to 30% COGS and I am never sure exactly how to price large pieces. I’d love to get a look inside Alison’s business mind!

    Reply
    1. Shannon DeMuth

      I didn’t realize I wasn’t alone in the guilt factor; it’s a comfort to know that my peers often feel the same way. This course would be the perfect way to set standards in my business and remind me that profits are necessary to continue doing what I love. Good design can come at any budget and this program will help me separate the negative emotions of pricing with the joy of beautiful work!

      Reply
  13. Samantha McCall

    How generous to share these behind the scenes tips. I’ve been in business for five years and know I’m still just winging it!

    Reply
    1. Alison Ellis

      Congrats on 5 years in business! If you feel like you’re winging it, then this course was made with you in mind. I’m so excited to share all these tips and real weddings with you!

      Reply
  14. Ari

    I would love the opportunity to see your Flower Math and how to increase our profitability for our floral design business. Becoming more comfortable with pricing and being able to know the worth of particular designs would definitely help our business grow. Thank you!

    Reply
  15. Gina L Thresher

    This would be so wonderful! I struggle with keeping cogs where they should be. And although I use the “standard pricing” seem to get nowhere. This would really be such a helpful opportunity! I am excited to enter. I have watched her videos about why florists can and need to charge what they’re worth. Very commendable and she is so knowledgeable!
    Thank you!

    Reply
  16. tracey

    Need this right now. Our shop is growing, a good thing in this economy and enviornment, but still not showing on the bottom line! Need to have a formula that leaves out the emotion and includes the factor for what our work is really worth!

    Reply
  17. Petal Pixie

    I would LOVE to participate in this course! After 15 years in the business I still feel like this is a weak part. I would love to have the knowledge behind me to feel confident in my pricing!

    Reply
  18. Molly

    This is an issue that is troublesome for us at every turn. What is our time worth (consultation, research, growing, harvesting, creating)? What are the flowers worth that we grow from start to finish? How can that all translate into fair pricing for the customer and for us? It would be wonderful to take the guesswork out of this, at this time, so not fun part of what is otherwise such a rewarding occupation.

    Reply
  19. Donna Sue Roberts

    Hi! What a wonderful opportunity that you are offering. I am 3 years into my fliral and event design business and need help and training.
    I have a consistent following of brides mostly word of mouth but at a point where I need to grow into something bigger and better. I know I have learning curves so that holds me back a bit. A course like this would totally change my potential.
    Xxoo Donna Sue

    Reply
    1. Alison Ellis

      I know what you mean, Sarah! Putting the word “flower” in front of the word “math” doesn’t make it any less scary, but I promise the pricing formulas and ordering techniques are EASY. You will love this math! -A

      Reply
  20. Kelsey rowbotham

    What a great course! I’ve searched high an low for a book/course on this topic. Thank you for offering this and being so open with numbers. Would really appreciate the chance to attend!

    Reply
    1. Alison Ellis

      Kelsey, I know! There don’t seem to be any accurate resources on pricing or the business side of our business. I hope you love this course! There’s no reason that pricing should be such a mystery to florists.

      Reply
  21. Hannah

    Fantastic concept Alison and just what I could do with right now. I am finally taking the plunge to quit my part-time to concentrate solely on my wedding floristry business (while expecting my first baby in February!), so your insight and advice on pricing for profit would be invaluable.

    Reply
    1. Alison Ellis

      Congratulations! A new baby in February! It’s so important to value your time when it will be so precious as you welcome a new little one into your life. Floral design is such a great “job” to have whilst raising your family. Best wishes!

      Reply
  22. Lisa Larsson

    what a great resource! I’m just in the process of starting a home based business and this course sounds like just the thing I need to get me started.

    Reply
  23. Kay

    I’m one of a growing number of “farmer-florists” and we grow the flowers used in the bulk of our wedding designs. Pricing is a constant struggle and we have belatedly have realized we’re underpricing our peonies and other premium flowers we grow in abundance and use in our designs. We are really good at growing and designing with flowers…but not so good at pricing and profitability. Would love to change that!

    Reply
    1. Alison Ellis

      Hi Kay! You must change it! If you know you’re underpricing you owe it to yourself to get it right. Farmer-florists work so hard. The value of your work is not directly related to the number of stems you use. A good grower is a wonderful asset in the industry!

      Reply
  24. Teremar Pumarada

    Wonderful topic! I have been working with flowers for a little over a decade in San Juan, PR and still struggle with pricing & profitability. The love of flowers, nature, creativity and flower design usually precede profitability. Nonetheless, practicality is very important to be able to sustain a business. Thank you for sharing this necessary information to grow our businesses!

    Reply
  25. Kari

    What a great idea! I could definitely benefit from this course and appreciate you taking the time to put it together. Also love your You Tube videos Alison!

    Reply
  26. Kristi

    What an incredible opportunity to learn from Alison! Even being in business for 7+ yrs, I still struggle at times with this part of the business. Yep, I love pretty flowers and if that bouquet needs an extra somthin’ somthin’, I add it! I can’t help myself! I believe in continued education and learning something new is inspiring! I would love to be a part of this!! Thank you Alison for your continued wisdom!!

    Reply
    1. Alison Ellis

      You’re so welcome, Kristi! So many designers over-fill orders. This course will help alleviate the “is this full enough” guilt we sometimes experience! Thanks for your comment!

      Reply
  27. Amie

    Would love the opportunity to learn more about the part of the business that frustrates me the most!! I’m welcoming the day that I’m not second guessing myself when I’m quoting for my flowers and wondering if I’ll make a profit from it! Thank you for creating this course!!

    Reply
  28. Jessica

    I so appreciate all of Alison’s helpful information and business transparency. Being self taught I still struggle with confidence in my pricing and feel like I’m fumbling around. Even with trying to apply standard formulas it seems that there is a disconnect when it comes to my bottom line. I am hopeful that this course can help me solve these struggles.

    Reply
  29. Shean Strong

    Hi! My name is Shean Strong and I’m a amateur Florist. I’ve been doing wedding and styled shoots for about 2 years and I’ve fallen madly in love with what I do! The only issue is I don’t know how to price my work! Winning this prize would make all the difference in my business! I know what I do is done well, but when it comes to the price I don’t know how to charge for my time, or mileage, talent. These are all factors that must be considered… I’m just… Not too keen on the “business side”.
    Thanks so much!!!!
    Shean Strong
    Elm+Rowan

    Reply
  30. Cynthia

    After another year of work in this crazy industry, I’m well overdue to sit down and really evaluate our pricing. This is so timely and needed. Can’t thank you enough!!

    Reply
  31. Diane

    Time for floral artists to stop being starving artists! Passion with no profit is rapid burn out- most floral classes /workshops focus on “the pretty” not the price- we need to be business savvy. I’ve shared this offer w/ new designers- it’s the success of their biz that will keep them going, not Instagram fame!- Thanks for offering this course, extending your knowledge !

    Reply
  32. Adri Smith

    Yes! Finally! This would be huge for me, my business, and my family! My family is going to take a leap of faith next year as I will quit my full-time job in hopes of focusing all of my efforts in my home-based floral business. This would be such a helpful tool to ensure that I am pricing my products and services so that I can help support my family!!

    Reply
  33. Indre

    Such great news! I’d love to win this course since I’m new in the field and still am not comfortable in pricing.
    Wishing everybody here good luck!

    Reply
  34. marie

    My name is Marie, floral designer and young entrepreneure based in Montreal, Canada.
    I have been a florist for five years now, and started my own event floral studio, called Astilbe, with a friend/former colleague, just a little over a year ago.
    Business is going well, establishing ourselves as a real player in our industry now and building our brand.
    We are at the stage where we need to think about our growth.

    I feel like being both a woman and a new business owner in a competitive market, I have a tendancy of quoting less. I always have the reflex, although I value my work and our creative essence, to want to give more to clients. That extra special touch.

    I need help balancing my creativity with a more business approch. More efficient!
    This course , I feel, would help me a great deal!
    Have a nice day!

    Reply
    1. Alison Ellis

      Marie! I know what you mean. I think a lot of female business owners underestimate their value and even feel “mean” when they get serious about collecting payment from clients. It sounds like you are making an impact and you just need to feel certain that you’re charging appropriately for your work. That’s what this course is designed to do. But your special touch, as you said, is what will make your business really stand out! -A

      Reply
  35. Kris Bennett

    I anxiously watch each new episode that Alison posts on Flirty Fluers and often refer back to past posts to help me with different situations. It has been a true blessing to have this available to me as a studio florist. Looking forward to the opportunity to benefit from this as well.

    Reply
  36. Karen

    More than ever it’s important to keep an eye on your bottom line. Get it wrong and you’re working your hobby! Always keen to learn more. Sounds like a great course.

    Reply
  37. Lisa

    Like many others, trying to find that balance of COG and profitability is a hard task. To know if one is on the right track would be awesome. This last year i started really tracking everything cost wise and I was very disappointed to find out my true profit. This would be a great class to invest in.

    Reply
  38. Anne

    Terrific offering!! The more designers who are educated in pricing & profitability will only help the industry as a whole. Excellent idea Alison!!!

    Reply
  39. Stacey Moe

    I am an event planner that also provides floral. I am always guessing on pricing and sometimes giving the floral at wholesale since they are paying me for event time. Could definitely use the course

    Reply
  40. Jessica Clark

    Pricing has been, and continues to be, a challenge for many of the designers who I have met. My mentors in this industry have bestowed me with design skills, but, as I prepare to launch my own business, pricing strategies to achieve profitability remain vague at best. This course is much needed! For me, it would give me a foundation to build a financially sustainable studio upon, and help me achieve the goal I’ve been working toward for years: to make a living doing something that brings joy. Thanks to Alison for creating this course!

    Reply
  41. Ariana

    Having just wrapped up my second season of production, I am right in the thick of figuring out my pricing and how to make the best profit given my location (Prince Edward Island, in Atlantic Canada) and the fact that the local flower industry is in its infancy where I live, and therefore we are in the thick of educating customers about the advantages of local flowers. Wonderful to see that someone is addressing this part of the business specifically. Thanks so much for this opportunity!

    Reply
  42. Buffy

    Who hoo! I have been watching Alison’s videos for as long as I can remember! Each time I see a new one I’m so excited and they make my day! My staff is probably tired of me making them watch but I do – require them to watch.
    This course sound amazing and something I’ve been looking for!
    Thanks Alison!

    Reply
  43. Ann Cogburn

    Been very busy and having lots of fun this past year learning the creative side of floral design—taking classes, going to workshops, and studying on my own. Learning about the business aspect of floral design from an expert will take me to the next step and will help build my confidence. I would love the opportunity to take your course!
    Ann

    Reply
  44. Chelsee Tysoe

    What an amazing opportunity! I hope this is open to Canadians as I’m a floral from Vancouver, BC. I’m very excited about this program 🙂

    Reply
  45. Kris

    This is exactly what I need! I am confident with my designs, but the business end of things leaves me in a cold sweat. Thank you for offering this!

    Reply
    1. Alison Ellis

      No need to sweat! Truly. My intention with this course is to provide clarity around the entire pricing process from mark-ups to formulas for design fees and recipe creation. You can do it…without breaking a sweat!

      Reply
  46. Jessica

    Such a great idea. This is definitely the part of my business that I struggle with. I am a serial over spender and would love to learn how to walk away from each wedding/event with these margins but still remaining competitive. Thanks for offering an insight into your business. Jess

    Reply
  47. Emily

    I am really interested in learning how to increase profitability! I continue to work full time at my day job, while taking 30+ weddings per year. I would love to be able to quit my full time job and focus more on my business!
    Thank you for this opportunity!
    Emily

    Reply
  48. Tiffany

    Oh my gosh, this would be so awesome to win! I think we all need a crash course in pricing, so everyone knows the industry standard across the board! Bravo Alison for creating such a fabulous tool!

    Reply
    1. Alison Ellis

      I think that’s true for a lot of creative business owners. Pricing doesn’t have to be stressful. Flower Math is intended to be a roadmap for pricing. I hope you find it helpful as you continue on!

      Reply
  49. Rhona

    I desperately need this tutorial. I struggle big time with pricing, always second guessing myself while adding one more stem of something. I am determined to change things in 2016.

    Reply
  50. Brittany Cordeiro

    This course sounds fantastic! I’ve watched some of Alison’s videos on Youtube and she is a wealth of knowledge. I just opened my own shop and although I have years of experience in the floral industry I believe it is so important to keep learning. I would love to win this opportunity.

    Reply
  51. Paul Jaras

    Thank you for offering this course! Floral designers can’t do what they love without being profitable – this course is so needed in our industry today!

    Reply
  52. Sue Stark

    This is AMAZING. I desperately need this course. I started my own flower business in August. Needless to say I have not figured out any of this…. so far I have been researching online, trying to just make sure that I can make “something” while I am getting started. Needless to say, I am spending more money on trying to figure out cost, get clients, and build a business. This will be a lifesaver/ business maker and really allow my dream to become REAL!!!! Thank you so much for this opportunity!

    Reply
  53. Tina Riddell

    Congrats Alison! What a wonderful achievement! I’d like to think I have a solid grip on pricing but I’m sure there is room for improvement. I would love the chance to read your guide and learn new ways to make my business for profitable.

    Reply
  54. Natalie Carr

    Being a small home flower business in Perth, Western Australia, fitting flowers in with nursing. Would love to expand, and what an amazing opportunity to improve my flower maths and learn from the inspiring Alison! Oh and thank you for your beautiful site, my daily read with a cup of tea!

    Reply
  55. Mary B. Hayes

    Sounds terrific and so valuable. Would dearly love to win the Flower Math course! Wonderful idea for the course and generous of Alison and BB to offer this. Thank you!

    Reply
  56. Mary Robledo

    Thank you! Oh my goodness after reading all of the other replies I see that I have a lot of company when it comes to this side of the business. I’m very grateful for your generosity and willingness to share your knowledge.

    Reply
  57. Gabrielle

    This is such a great idea, I too feel like I need to add more value, (without charging for it of course!) its taken years to strike a balance to meet a good profit margin but I’m still searching for more stable ideas. All the best for all the entrants. Love your work Amy (and Alison!)
    Gabrielle

    Reply
  58. Judy Wagner-Worgess

    No matter how long I have been a florist ( more than 30 years…. But who’s counting) I’he struggled with pricing for profitability and still delivering a creative product. I think it’s almost like a point of shame that we florist never talk of. So thank you for teaching and enlightening. After all we are Nothing unless we grow.

    Reply
    1. Alison Ellis

      We all need to feel comfortable with the size or growth of our businesses. I’m not looking to “grow” so much as I’m looking to “cultivate” the best clients for my biz (both design-wise and business-wise).

      Reply
  59. Bronwyn

    Boy, could I use this! I used to own a gift shop and keystone mark up was a breeze compared to pricing something I’ve made up “out of thin air”! I’m aching to get back into a creative industry and have done some freelance floral work – for much too little pay. I need help and would love to learn from you. Thanks for even considering scholarships for this course.

    Reply
  60. dana forbes

    What a wonderful tool! I have been doing events and design work on my own for more than 10 years. Always seem to forget that 1. My ideas and talent are worth something 2. Just because I have it on hand doesn’t mean it didnt cost anything and most of all I am worth it! I’ve learned something from each project but I’ll be 70 by the time I learn them all!

    Reply
  61. Margaret

    Yes, please! I love watching Alison’s videos, so much helpful information. (And she’s got a great sense of humor!) Thanks Amy for hosting Alison’e newest endeavor. It sounds like it will be a good addition to our industry’s education resources.

    I have been a designer for 15 years, and I’m soooo glad I worked in a retail shop the first two years. It gave me a good grounding in pricing before I moved into wedding and event work, Think like a flower shop, YES! That said, I would like some fresh pointers, and would love to win!

    Reply
  62. Allison M

    Holy moly! Where have you been Flower Math?! This is a much needed guide/course for us in the industry. It seems like I’m not alone in that pricing and confidence in pricing is one of the biggest struggles I face when trying to book new clients (especially when there is so much competition in my city). It is so important for floral designers to be confident in the fees we charge for our labor and our skills otherwise we do a disservice to each other and unfortunately I continue to struggle with this 2 years into launching my own business. I want to make my potential clients happy and I want everything to look beautiful and, in my experience, the majority of people do not appreciate the incredible amount of labor and time we dedicate to making this happen. I am often faced with pushback when providing price breakdowns in my estimates and as a people pleaser it is so hard! This is after extensive research in my attempts to remain somewhat competitive but also not undervalue what we do. As a sole business owner who’s desperately trying to grow and make this work, I think I would greatly benefit from this course. I’m grateful for this opportunity and that Alison has created this guide to help other floral designers in this tricky and daunting component of the business. Thank you BB and Alison!

    Reply
    1. Alison Ellis

      I hope my course will help boost your confidence and validate what you already know…your time and skill have value. No one can do what you do the way you do it…even in a competitive market you can stand out simply by being YOU! 2 years into your biz is the perfect time to course correct and set your inherent value.

      Reply
  63. Nidhana Perera

    Ahhh this is what I have been looking for….just what the doctor ordered but couldn’t find!!!!
    In my opinion;
    Creativity + Passion + Commitment = Home Based Business

    Creativity + Passion + Commitment + Guesswork pricing = “OMG I have not made a profit”

    Creativity + Passion + Commitment + Correct pricing (Correct flower Math) = Profitability (Profitable business)

    Profitability = Success and Sustainability = Alison Ellis

    Good luck to all my fellow floral designers. May you all win no matter what the outcome is.

    Reply
  64. Kelly

    Oh what fun! Thanks Amy and Alison for this opportunity to win a spot! I always feel like I have my pricing figured out and then second guess myself CONSTANTLY! xo,Kelly

    Reply
    1. Alison Ellis

      No need to second guess, Kelly! Formulas and recipes can be your compass from now on. We all need a little certainty in our creative lives. When we’re confident, our customers have confidence, too. -A

      Reply
  65. Kate

    What a spectacular course to offer and a generous chance to win a spot. I have just begun my solo florist career and once out of an established shop it can be quite difficult to figure out fair pricing. I believe this would be an asset at any florist and I am truly grateful that you are willing to share your expertise and insights.
    Many Thanks,
    Kate

    Reply
  66. Carol-Anne

    I’d be very interested in this course. As a professionally trained and certified flower artist, I’ve struggled with pricing my work too. I love to network and share so I reached out to a few floral groups to see how they do it. One gal was kind enough to share an Excel Program she developed where I could input my percentage mark ups on materials. That was extremely helpful, however, I still struggle with how much to charge for my “artistry” as well as my “technical” ability. I know some of my designs require technical skills that other designers may not necessarily possess, so isn’t it only fair that this “skill” be reflected in the price? So how much more should one charge for more challenging designs?? I’d be interested in knowing what your thoughts are on this.

    Thank you for a lovely blog and inspiring creations that are beautifully photographed. You never disappoint 🙂

    Reply
  67. estee austin

    This sounds like an amazing course….
    This area is a constant struggle for us and I know for many others. As others have mentioned, there is a lot of guilt attached to perhaps not providing enough flowers for the monies paid etc.
    Thankyou for offering such a course.
    Warmest
    Estee

    Reply
  68. Helen

    I’m fairly new to the industry, in my 2nd year and I”m a freelance florist mainly doing weddings and events, so this would be perfect! I have some business acumen but sometimes I”m not sure if i’m doing it right and would love to gain some more insight into how it can be done (and well) so this would be perfect!!

    Reply
  69. Loretta Ball

    I need this! I have been doing weddings (small scale) for 4 years and I always feel I am under charging! This pricing tool would be amazing for my business! And just in time since I am expanding our little cut flower farm to reach more brides in 2016! Thank you!

    Reply
  70. Lindsay

    Wow! This would be amazing!!! I am a freelancer and I basically worked for free in 2015…
    I love love working with flowers but in order to pursue this new career something has to change and this course is EXACTLY what I need! Thank you for being so generous with your flower friends!!!!!

    Reply
  71. Tobey nelson

    It’s is so generous of you, Alison, to share this info. I’ve been dreaming of the day when I can quite day job and give my flower business full stage, but rofitabity is essential. I would love the opportunity to learn how a successful full-time studio does things. Thanks for sharing your secret! It is so much nicer when we work as a community of collaborators, rather than competitors.

    Reply
    1. Alison Ellis

      Quitting the day job is the #1 goal I think most passionate designers share. It’s hard to gauge when someone is actually ready to make that move. I think it’s all based on the numbers. What is your ideal income level?…and do your sales support that? If not, what would you need to achieve that goal? You also have to keep in mind your ability to withstand the unknown….the seasonal nature of this gig is the toughest. Flower Math is designed to take the mystery out of pricing so you have a clear path to follow. Best of luck with your business!

      Reply
  72. Ella

    Wow! Yes please!
    I love my little flower business but I really want to figure out what work I should be focussing on…I’m aiming for that (mythical?) balance of work and family life so I need to find the sweet spot and focus on jobs that bring the most profit as well as all that gorgeous design fulfilment. Too much to ask??!
    Thanks Alison, great idea! x

    Reply
    1. Alison Ellis

      I agree that the work-life balance is a mythical beast! I believe we must focus fully on one aspect at a time or both pieces suffer from neglect. (And yes, sometimes that means switching our focus multiple times a day…because kids need to be fed whether there are arrangements to design or not!) And, NO! It’s not too much to ask…even if it does seem like an “ideal situation”. What’s wrong with wanting that?

      Reply
  73. Tanya

    This course sounds amazing! After finishing my first wedding season since starting my company I know profit margins are something I need to work on to ensure long-term success. Thanks for sharing!

    Reply
  74. Dana

    Alison first I have to say, I love your videos and your teaching style in the way you present ideas. I would love to have some further instructions in how you keep your COGS consistently profitable without over-ordering. In an industry where our products are variable in size and fullness I am always over-ordering. I’d love to take your class!

    Reply
  75. Kelly Macdonald

    This sounds brilliant! I am a floristry student from Australia, looking to get my own business running, and pricing is something that can be very confusing!

    Reply
  76. Jenny

    I have been contemplating the leap into establishing my own floral design studio after having worked for others. It’s a scary feeling taking that plunge. The business part of it has always been the most mysterious part of it. Thank you for offering a tool to help demystify this aspect of it.:)

    Reply
    1. Alison Ellis

      There’s no need for pricing to feel like a mystery, Jenny. There are industry standards that ensure profit margins. Flower Math will help guide you toward success. I hope you will make the leap to forge your own path!

      Reply
  77. Katherine Taylor

    This is a wonderful and helpful course! I still struggle with my pricing and sometimes wonder if I am doing it correctly. I have always loved Alison’s video’s and her advice and expertise in the industry.

    Reply
  78. Catherine

    Great idea. My struggle is not with pricing but with over buying. I spend hours breaking it all down and making a list but then am so tempted when I get to the flower market. It’s so easy to go over board and blow my profit.

    Reply
  79. Brandi

    So excited about this course. I am currently struggling over a proposal as we speak and could use some “Flower Math”! Alison, thanks so much for sharing your knowledge. As someone who is newer to the industry, I am always excited when there is new material out to there to help grow my business.

    Reply
  80. Kelly Sullivan

    This is wonderful! Pricing is the hardest part. We are expecting a baby in December(!!!!!!) and as a result I am planning to take on fewer weddings next year/hopefully increase my profit margin on them…. this course sounds VERY helpful. Thank you for considering me!

    Reply

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