Monthly Archives: June 2013

Which Bouquet?

The Dress…

wedding dress 118923109_635585046456261_1331951681_n (1) rami kadi

wedding fress 11711723_635585109789588_1714505461_n (1) rami kadi

…from Rami Kadi

The Bouquet…

Bouquet #1 ( Romance of Flowers)

0691_CB Amy Deputy photo and romance of flowers

Bouquet #2 (Shawna Yamamoto Event Design)

294475_10150428388470739_721356038_n shawna yamamoto event design

Bouquet #3 (Cori Cook Floral Design)

Modern Cascade Bouquet by Cori Cooke

Bouquet #4 (Holly Heider Chapple Flowers)

317897_10151190192041697_674637597_n holly chapple

Bouquet #5 (JL Designs)

londonhotelwedding2 jl designs

Which would you choose?

(inter)National Lonely Bouquet Day is this Sunday and I can’t wait to see what you all come up with…post lots of pictures! It’s been astounding to see Emily’s vision take on a life of its own.

Have a great weekend…

Chevron Love

chevron 6a010535ded4be970c017ee9932261970d-800wi  Laura Ivanova photo and just bloomed

Just Bloomed and Laura Ivanova Photography 

chevron 156847_10151428343002655_669175885_n petals, ink

Petals, Ink.

chevron 198893_645518212130511_1333213460_n fleurology

Fleurology 

chevron 923140_506486532751364_547898028_n flora fetish

Flora Fetish 

chevron 944719_584713101560629_1444551197_n the arrangement company and reflection images

The Arrangement Company and Reflection Images

chevron 20121111-cr-details-67-L pixies petals

Pixies Petals 

chevron 988662_584704418228164_533768602_n the arrangement company and reflection images

The Arrangement Company and Reflection Images

chevron blog062 ala cortez photo

Ala Cortez Photography 

chevron Kuchii_Kuchii_Sweet_Monday_Photography_HMtbl061_lowLaPartieEvents

La Partie Events and Sweet Monday Photography 

chevron 1002713_584704501561489_1915642765_n the arrangement company and reflection images

The Arrangement Company and Reflection Images

chevron toryjeffsm-425 artisan events and honey honey photo

Artisan Events and Honey Honey Photography 

chevron21184_10201062445065638_374618503_n flerology

Fleurology

Happy Thursday!

Botanical Brouhaha Expert Discussion Panel: Session 24

DSC_0232ee

The Question:

What do you see as key elements to include on a floral design business website?

*******************************************************************************************

The Answers:

I love About pages that include an image of the designer. I want to connect to the person. I want to see the designer. Phone number…I hate when you have to dig through the contacts to call someone. I think that should be on the Home page. Of course the name of the studio and graphics that clearly show the style or brand of the studio.

Always use professional images, and use lots of them. Let people get lost in your work. I do not disclose pricing on my website. We also do not list our address because we are by appointment only.

-Holly Chapple (Holly Heider Chapple Flowers)

*******************************************************************************************

Work on getting a really good Gallery that showcases your work (and when in doubt, select fewer high quality images as opposed to more lower quality images). Your About page (with a good photo of yourself and your background/passions) is really important; many people are looking for someone they feel a connection with. A Testimonials page is really helpful. Also, a good, clear Contact page (aside from the obvious phone # and email, be sure to include your city/region). 

-Clare Day (Clare Day Flowers)

*********************************************************************************************

I think the key to a successful floral design website is to have it be visually appealing. When clients are planning a wedding or event they want to see big gorgeous blooms on a website, something that will take their breath away. Choose your favorite photographs of your designs and have them be the spotlight of your website. Including details about yourself so clients can get a sense of who you are, your background and style as well as details about your business are also very important. Once you’ve drawn them in with  a portfolio of beautiful photos of your designs they will be more apt to delve further into your site. I have also found my blog to be a very popular part of my site, people like to see recent work so that is something to consider as well. 

-Elisabeth Zemetis (Blush Floral Design)

***********************************************************************************************

I think it’s important that a floral design business website is easy to navigate and read. Since we want the flowers to be the stars, a clean but still pretty design is preferred. I think a website should include things like about you/the business, gallery, contact details, information about the areas you offer, prices (shouldn’t be too detailed when every wedding or event is unique, but something like "weddings start at …"), links to social media and a latest press feature (but make sure it’s up to date, don’t include it if your latest press feature was 1999). Also make sure that your gallery is up to date. A gallery with old/not-trendy-anymore bouquets can be very off putting.

-Emelie Ekborg (Svenska Blomsterbloggar)

************************************************************************************************

I think the main element which should run through the full website is good photography. It will set you apart from other florists who have more “standardized” websites. Our website was not particularly expensive so it does have a few limitations but it allows us to focus on the images rather than be word heavy. We use a company called Blu Domain based in the US who offer fantastic templates at very reasonable prices. They also host our site. You should consider the following pages/sections: “About Us”  – this allows your clients to find out a bit more about who they are buying from, particularly if they are spending thousands of pounds/dollars. Different pages/sections for the types of service your offer e.g. weddings, events, corporate contracts, sympathy flowers, retail deliveries. “Gallery” – use your own photographs as well as pictures from professional photographers who have shot your designs (ask their permission and remember to credit them!). Finally, it can be great to include testimonials from previous clients too. We have a lot of this on our Facebook page at the moment but need to include it on our website (as soon as this year’s very busy wedding season quietens down!)

-Nick Priestly (Mood Flowers)

***********************************************************************************************

Thanks Nick, Emelie, Elisabeth, Clare and Holly!

Please don’t hesitate to send your questions to the panel at botanicalbrouhaha@gmail.com. They are so generous with their knowledge, experience and expertise. We love to hear from you!

************************************************************************************************

Let’s end today’s post on a floral “note”…

1960s-rock-n-roll-wedding-inspiration-8   Shawna Yamamoto Event Design and scott clark photo

1960s-rock-n-roll-wedding-inspiration-15  Shawna Yamamoto Event Design and scott clark photo

Shawna Yamamoto event Design and Scott Clark Photography

Winward_SLPCBG_BDoran-2423 sarah winward

Honey of a Thousand Flowers

the knot_elizabeth messina4004 kat flower

Kat Flower 

landon 17-Bos_Bos_Katelin_Wallace_Photography_BohemianInspiredBrideforGWS11_low art with nature

Art with Nature and Katelin Wallace Photography 

landon 001995-R1-E1611 holly chapple

Holly Heider Chapple Flowers 

landon IMG_3551 april flowers

April Flowers 

Have a great day. Thanks for stopping by…I love it when you do that!

Phalaenopsis

12-copy LA Premier

LA Premier 

100 copy tantawan

Tantawan Bloom

9554_10151608527742975_944243252_n holly chapple

Holly Heider Chapple Flowers 

9897_10151393432186879_205412973_n stacy k floral

Stacy K Floral 

181252_639023992792229_1252633104_n karen tran

Karen Tran and Jeremie Barlow Photography

222680_578674532160509_640258837_n karen tran and joseph matthew photo

Karen Tran and Joseph Matthew Photography 

283785_596692113689019_1369712750_n going away bouquet the bouquets of ascha jolie

The Bouquets of Ascha Jolie (going away bouquet)

418173_294465990655247_2066678694_n  Carmen Schmid Photography and the flower factory BC

The Flower Factory and Carmen Schmid Photography

421229_10151689418678784_2082298946_n modern day floral

Modern Day Floral 

422471_10150670032869660_1765542819_n stoneblosson and kristin spencer photo

Stoneblossom

424694_430191910350833_632873220_n affair with george

Affair with George 

484137_357736760968808_689540138_n hacman floral

Hacman Floral

487459_10151689267907975_968578393_n holly chapple

Holly Heider Chapple Flowers 

532976_410626365616527_533650226_n sullivan owen

Sullivan Owen 

545800_10151430999860480_1802310657_n Byron Roe Photography and zest

Zest and Byron Roe Photography

558195_482034061808900_94079606_n florisity

Florisity 

603550_355317924544025_912900037_n hacman floral

Hacman Floral 

995662_514601985261756_484316608_n loda floral design

Loda Floral Design 

6189161902_46666210a6_z dfw events and the garden gate

The Garden Gate and DFW Events 

Beautiful-Blooms-Michael-Leslie-Pink-Cascade-Bouquet-Cape-May-Congress-Hall-Garden-Roses-Phaldenopsis-orchids1

Beautiful Blooms Events

Happy Tuesday!

The Pure White Bouquet

6a010535ded4be970c017c37f016a1970b-800wi Laura Ivanova photo and just bloomed

Just Bloomed and Laura Ivanova Photography 

6a010535ded4be970c017c36bfcf4c970b-800wi Sewell Photography and just bloomed

Just Bloomed and Sewell Photography

00461 LA Premier

LA Premier 

5613_110509086991_4537325_n love lily

Love, Lily 

11963_stirling_karenbuckle5081 mondo floral designs

Mondo Floral Design and Karen Buckle Photography 

60611_524712397542562_2111434184_n mood flowers

Mood Flowers 

168335_10151911183608868_1418069414_n romance of flowers

Romance of Flowers 

207803_464802433580159_217802708_n grand floral san diego

Grand Floral 

319776_10150873722464334_100163375_n natural beauties floral, inc.

Natural Beauties Floral

425129_350675901623976_1434323231_n  the bouquets od ascha jolie au

The Bouquets of Ascha Jolie 

528638_379021788840584_1586204964_n scarlett & grace

Scarlett & Grace 

551042_472798486073140_1630711028_n Volatile Photography and lovely little details

Lovely Little Details and Volatile Photography

austin-wedding-florist-flora-fetish-kinski-2-682x1024  Anthology Photography

Anthology Photography 

Bridal Bouquet Cori Cook 8202011

Cori Cook Floral Design 

Elemental Photography - Planet Flowers - Mansfield Traquair (10)

Planet Flowers

IMG_1739 copy marlin munoz photo

Marlin Munoz Photography 

IMG_4006-640x679 soulflower

Soulflower

jenn_bouquet copy Large paiko

Paiko 

Lambert0143 6 soiree floral and brea mcdonald photo

Soiree Floral and Brea McDonald Photography

Happy Monday!