Monthly Archives: February 2018

9 Floral Mantel Designs

Everly Alaine Florals | Charla Storey Photography

Ashley Fox Designs | Amanda Nippoldt Photography 

The Flower Hunter

Amy Osaba Design | Joy Proctor Design | Kurt Boomer Photography

Sweet Root Village | Abby Jiu Photography

Rosegolden

Jeff Leatham Studio

Tamara Menges Designs

Bare Root Flora | A Vintage Affair | Cassidy Brooke Photography

BB Podcast Episode 14: Marco Groot

“That’s the floral industry. The world is so small and it’s all so connected. I love it.”

-Marco Groot

Image: Kristin Burke

Today we’re sitting down with Marco Groot, CEO of Hilverda De Boer USA to discuss:

  • his childhood growing up in Holland and the role flower farming played in his formative years
  • why he has a life-sized cutout image of Elvis in his office
  • why he decided to go the ‘trade’ route rather than the ‘farming’ route in the floral industry
  • how one summer changed the course of his life and landed him in the US
  • how the Dutch Flower Auction works
  • why it’s sometimes difficult for family farms to change hands from one generation to another
  • the Hilverda De Boer Webshop and mobile app (Just go to the app store on your device and search for ‘Hilverda De Boer B.V.’)
  • how Hilverda De Boer can aid designers in sourcing blooms for destination weddings
  • logistical details of flower deliveries
  • how he and his partners continue to grow the company with their clients in mind
  • what he looks for in a salesperson when hiring

Mentioned in Episode Fourteen:

Account Managers (L-R): Stephanie Evans, John Ford, and Jennifer Gouvatsos

Hilverda De Boer USA Links of Interest:

Website | Instagram | Facebook

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BB Podcast Sound Engineer: Landon McGee

Floral Moon Gates

Moon Gates. Round Arbors. Whatever you want to call them…they definitely make a statement!

Lavenders Flowers | Kristina Adams Photography

Exclusive Italy Weddings | Tearose 

Exclusive Italy Weddings | Tearose

Sweet Root Village | Paula Bartosiewicz Photography

Electric Daisy Flower Farm | Britt Willoughby Dyer Photography

Flower Vibes | Mustard Seed Photography

California Sister | Luke Snyder Studio

Hacman Floral | Alexis June Weddings

BB Podcast Episode 13: Laetitia Mayor

 “I love the ‘wow’ when you’re done and you’ve decorated the place. It’s my drug.”

Laetitia Mayor

Laetitia Mayor | Abby Grace Photography

Today we’re sitting down with Laetitia Mayor, owner of Florésie based in Blanzy-lès-Fismes in Northern France to discuss:

  • her path from being an engineer in Switzerland to being a floral designer in a quaint french municipality of 100+ inhabitants
  • how blogging helped get her business off the ground
  • the important role workshops have played in her growth as a designer
  • the advantages her engineering background brings to her wedding/event business
  • her main marketing tool
  • Instagram strategies that have worked for her and helped build her business significantly in just 5 years
  • the value she finds in creating editorial work
  • how her personal garden functions as a resource for her floral design business
  • why she chose to open a private studio rather than a flower shop
  • the need that led her to begin teaching professionals
  • how she found a niche designing flowers for destination weddings
  • the story behind her creative retreats in the French countryside (see details of the next retreat below – and get a BB Podcast listeners discount!)

 

 D’Arcy Benincosa Fine Art Photography

Links mentioned in Episode Thirteen:

The Secret Garden creative retreat | Chikae O.H. Photography

Above: You might hear one of these little guys enter the room during our podcast interview 😉

Study with Laetitia:

  • Blossoms and Ceramique creative retreat: Stay at  Le Clos de la Robe while learning about floral design and tablescape styling with unique artisan’s pieces from Laetitia Mayor and Sarah Van Raden of Notary ceramics. SEE EXCLUSIVE BB PODCAST OFFER BELOW
  • Au Jardin de Florésie: annual workshop dedicated to wedding professionals, especially florists and stylists, wishing to better apprehend garden flowers, compositions and installations in a style both natural and refined, in the vein of the Fine movement Art.
  • 1:1 Flower Class: learn everything about Laetitia’s floral techniques, flowering weddings, floral photography, growing a cutting flowers garden, marketing, her approach to business, marketing, and the creation of a quote and project for a customer.

 Anna Tereshina Photography

EXCLUSIVELY FOR BB PODCAST LISTENERS:

Great news! Laetitia is offering a 10% discount to our podcast listeners who would like to attend the Blossoms and Ceramique creative retreat.

 DateApril 18-20th, 2018 

Location : Vandeuil, Champagne, France  –  Clos de la Robe

Speakers : Sarah Van Raden (Notary Ceramics) and Laetitia Mayor (Florésie), special guest and photographer of the retreat Chikae O.H.

Offer ends:  February 19th 2018. Please enter discount code: PODCAST. Space is limited to 10 students – only 3 seats left at this time, so grab one while you still can. Registration link to The Blossoms and Ceramique creative retreat: click here.

Laetitia Mayor Links of Interest:

Website | Instagram | Facebook | Pinterest

Floresie |Rachael Ellen Events | Mary Claire Photography | Russell Alboroto Photography

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BB Podcast Sound Engineer: Landon McGee