Monthly Archives: November 2013

Succulent Saturday

198863_10151473789054051_844677181_n Lila B. photo by Sophie de Lignerolles

Lila B. and Sophie de Lignerolles Photography

306711_10151139876188807_1529759095_n , This Modern Romance  photo and the vine's leaf

The Vine’s Leaf and This Modern Romance Photography

528335_308889005879612_1678679258_n  the flower factory

The Flower Factory

576601_598517243506071_695586398_n the moss & rose

The Moss & Rose

1004019_10151425472486879_1913570809_n stacy k floral

Stacy K Floral

1069809_10151607904094051_2032914561_n lila b

Lila B.

1173906_561104023957034_1235220861_n molly wood garden design

Molly Wood Garden Design

1174702_573107922748110_1333570710_n the creeping fig

The Creeping Fig

1240113_10151963824088413_754961038_nla petite fleur

La Petite Fleur

4951737243_901226d5b0_z love n fresh flowers dot com

Love ‘n Fresh Flowers

Floral Verde

succulent 18  Taylor Lord Photography and stems austin

Stems and Taylor Lord Photography

succulent 1150255_640502409302083_904571211_n chestnut & vine floral design

Chestnut & Vine

Succulents 2 the moss and rose

The Moss & Rose

succulents 164626_10151641450201663_910185822_n jackson durham flowers

Jackson Durham Flowers

succulents tulip lesley 1472969_10151990310079144_781085239_n

Tulip

B 2 Wishes 2 heavenly blooms

Heavenly Blooms

Crater-Terrarium-Top seed floral

Seed Floral

DSC_0117 small stump blogspot

Studio Choo

DSCF3703 bloom by Anuschka

Bloom by Anuschka

dude2 JL Designs

JL Designs

enjoy2 passionflower

Passionflower

Happy Saturday!

Floral Arbors & Arches

arbor 1396043_10151717207667862_1832281181_n rockrose floral design and mi belle photo

Rockrose Floral Design and Mi Belle Photography

arbor 1231387_649610561725088_1564905971_n blush floral design

Blush Floral Design

arbor 45545_543054799101451_817809893_n plants 'n petals houston

Plants ‘n Petals

arbor holly chapple 1384099_10151988642727975_1605480750_n

Holly Heider Chapple Flowers

arbor plum sage flowers 1240581_10151590436276123_1815846510_n

Plum Sage

arch 8Muriel_Arch Sarina Love Photography and art with nature

Art with Nature and Sarina Love Photography

arch 62463_689197001107783_2111324067_n shawna yamamoto event design

Shawna Yamamoto Event Design

arch 540720_700479246645454_609821856_n red floral architecture

Red Floral

arch 970105_511978058873093_766191169_n flowerbazar

Flowerbazar

arch 1005353_386720878096477_1418374623_n nina e i fiori

Nina e i Fiori

ARCH 1236978_683328078361820_520377040_n karen tran  and joseph matthew photo

Karen Tran and Joseph Matthew Photography

arch b14 petalena and simply bloom photo

Petalena and Simply Bloom Photography

arch bent3664 Christine Bentley photo and modern bouquet

Modern Bouquet and Christine Bentley Photography

arch carissa_21 flowersbyblush.co.nz and amanda amundsen photo

Blush Flowers and Amanda Amundsen Photography

arch Events_Landing_5 philippa craddock

Philippa Craddock Flowers

arch image261  Jenny Martell photo and bella flora dallas

Bella Flora and Jenny Martell Photography

arch IMG_3987 broadturn farm

Broadturn Farm

arch ruesummer-styled-07  Caroline Tran photo and the vine's leaf

The Vine’s Leaf and Caroline Tran Photography

arch sieber_AmandaCBrooks3 he wedding of Caroline Sieber and Fritz von Westenholz no info on florist

Caroline Sieber’s wedding to Fritz von Westenholz in Vienna, Austria…please, someone, tell us which floral designer created this amazing arch!

arch SpringBloom_055  ryan ray photography dot com and bows and arrows

Bows and Arrows and Ryan Ray Photography

arch the arrangement company 526535_628533433845262_740912281_n

The Arrangement Company

Have a great weekend, y’all!

Decorating The Aisle

aisle 391377_10151075543081203_762962488_n events in bloom houston and jonathan ivy photo

Events in Bloom and Jonathan Ivy Photography

aisle 1005664_10153098398220510_932556332_n planet flowers

Planet Flowers

aisle 1175105_523329554412365_801135048_n studio choo

Studio Choo

aisle yvonne design 307087_10150921864720975_534910313_n

Yvonne Design

aisle alp2443-R2-E253  Leo Patrone photo and honey of a thousand flowers

Honey of a Thousand Flowers and Leo Patrone Photography

aisle 1235035_10151840306320516_770509934_n tantawan bloom

Tantawan Bloom

aisle ACF28F5  birchsf.com and lisa lefkowitz photo

Birch and Lisa Lefkowitz Photography

aisle COHEN-FINK-NFP0261 LA Premier

LA Premier

aisle I_0586 amy osaba

Amy Osaba

aisle Kim-Mark-02 Stephen Karlisch photo and todd events

Todd Events and Stephen Karlisch Photography

aisle LaurylLane-KB09

Lauryl Lane

aisle mlfaves_148-260x390  modern day floral

Modern Day Floral

aisle romantic-white-wedding-ceremony  karen tran

Karen Tran and Pam Scott Photography

aisle Suzy_King_004 wild at heart

Wild at Heart

aisle tumblr_lmhl1z7SaQ1qd5xqi isari flower studio

Isari Flower Studio and Jen O’Sullivan Photography

aisle ynonne design

Yvonne Design

Happy Thursday!

Botanical Brouhaha Expert Discussion Panel: Session 34

expert panel Picture 018 springwell gardens                                                                                                                                                                image via Springwell Gardens

The Question:

What marketing strategies have you found to be most successful? As a home-based business without a storefront, I am struggling to find the best ways to reach potential clients- online or print advertising, styled shoots, wedding fairs, networking with other vendors, promotions….. these are all things I have been experimenting with, and so far it seems like wedding fairs and networking with other vendors have been the most successful, but I am curious if there are other things/tricks to good marketing that anyone has come across?

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The Answers:

Blogging and styled shoots were the best marketing things I ever did for my company. Because I do so much social media it has significantly helped my SEO.  In addition to that, blogging made me hungry for new and unique material that was all my own. This ability to share my designs encouraged me to grow as a designer. Photo shoots are an incredible opportunity for me to stretch my wings and create something new or they allow me to create trend. Each photo shoot is seriously thought out and the photographers and other wedding professionals I work with are essential. The imagery has to be top notch to be picked up for publication. An editorial spread goes much further than an advertisement. However, if I am repeatedly featured in a magazine or a blog I feel at some point that I should invest in the publication. I don’t like being a taker. I want to help support these magazines and blogs so they will be around in the future. I have one magazine that I now advertise with. They featured me four or five times and I was not an advertiser. Eventually I took the plunge and advertised with them because they had been so good to me. I do not like pay to play advertising.

I do not do bridal shows unless I have a relationship with the venue or the vendors that are hosting it. I don’t think todays brides really enjoy a typical bridal show. If the bridal show has a fresh twist or a celebrity designer it is more likely to be successful. The mad dash bridal show is a thing of the past. I also believe strong industry relationships are worth their weight in gold. Being an important and happy part of an event will make everyone want you to be the designer on the job.

-Holly Chapple (Holly Heider Chapple Flowers)

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I think advertising success will vary from person to person. So much depends on your local market, and the type of clients you are seeking. I do advertise online as a preferred vendor on a few websites that I like. That is the only form of paid advertising I take part in. Occasionally I will participate in a shoot to reach clients. I have found that most of the clients that I actually end up booking are from word of mouth referrals.  So I am taking a lot of care to build new relationships with people who I might want referrals from. I continue to pay to be a preferred vendor online because I do get site traffic from it, and feel that eventually it is getting me clients even if it isn’t immediately.

-Sarah Winward (Honey of a Thousand Flowers)

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I also run a home-based business and have no store front.  I depend on Facebook, exposure through my blog, and of course Instagram to showcase images of my work.  Getting lucky and being featured in local print magazines and online bridal blogs helps a lot too, but I have never advertised with either blogs or print magazines as it gets pretty spendy and I don’t bring in that much volume.  I do love putting on a great styled shoot here and there though.  It’s a great way to just be creative and experiment with new trends that you want to showcase, and that your clients may not be requesting – how else would you get some of those great trends in your portfolio!?  And shoots are an awesome way of networking with other industry professionals!  You get to work with them on a great project, be on site with them for a few hours and get to know them on a more personal level, and after the shoot is over, they will help promote the shoot as well to get both of your names out there!  Networking with other vendors simply over coffee was how my business REALLY started to grow in my second year, so yes, DO THAT!  And as far as bridal shows go, we all know that it can get really expensive, REALLY fast.  Flowers are expensive, and we don’t ever want to skimp when we’re trying to impress brides.  It doesn’t hurt to try one out if you have the funds available!  I say, DO WHATEVER WORKS FOR YOU.  Try something out, and if it isn’t working, try something else.

-Liz Rusnac (Liz Rusnac Floral Design)

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I have spent nothing on advertising or traditional wedding fairs and have instead built my business by developing strong relationships with other designers, others in the wedding industry, and working to get myself on preferred vendor lists of select venues. Styled shoots and earned media are also very worthwhile investments.

-Clare Day (Clare Day Flowers)

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I guess this varies from different areas and countries. But in my opinion it’s no idea to waste money on printed advertisement. If there’s a good wedding magazine I would advertise on their website instead, so that people can click on my link and end up on my website/blog straight away.

For European florists I would suggest to advertise/be in vendors guides on big wedding blogs like Style Me Pretty. The vendor guide on SMP doesn’t contain that many European florists, so you have a great opportunity to stand out!

Otherwise I think networking with other vendors and wedding fairs is the best way to go. When you’re a small business or just started out I think “real” meetings with people build more trust.

-Emelie Ekborg (Svenska Blomsterbloggar)

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My marketing goes through two channels, first my blog and the collaboration I have with wedding blogs and second networking with other wedding professionals. I’ve never tried fairs, as there’s no interesting fair in my area…

-Laetitia Mayor (Floresie)

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Thanks Laetitia, Emelie, Clare, Liz, Sarah and Holly!

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Are you familiar with Nadia di Tullio Flowers? If not, let me introduce you…

2-Summer-Fete-Homespun-Barn-Wedding.-By-Toast-of-Leeds Toast of Leeds photo and nadia di tullio

Toast of Leeds Photography

945016_620221391335291_2979163_n nadia di tullio

427828_517796614911103_1526230357_n nadia di tullio

47124_517133854977379_329545088_n nadia di tullio

538746_508672159156882_1504842526_n nadia di tullio'

406446_507070659317032_1809629394_n nadia di tullio

526133_495398243817607_1436404753_n  nadia di tullio

Hope your Wednesday is wonderful!

Favorite Fall Designs

fall 1457507_446832208762279_2056983130_n meg catherine flowers

Meg Catherine

fall 1239495_10151895076262354_707846153_n preston bailey

Preston Bailey

fall 1001416_375651155897651_348824459_n sachi rose

Sachi Rose

fall 381 Our Labor of Love by Heidi

Our Labor of Love by Heidi

fall 1383785_688002397878731_1145921083_n florisity

Florisity

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Alluring Blooms

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Bare Root Flora

fall chestnut & vine floral design 1469738_687867957898861_898896184_n

Chestnut & Vine

fall courtenay lambert florals ff1452173_10151771842202129_1263293822_n

Courtenay Lambert Florals

fall ff421151_10151293089844974_528562393_n pat's floral designs and jen fariello photo

Southern Blooms by Pat’s Floral Designs and Jen Fariello Photography

fall JR15888E-XL tenley erin young

Tenley Erin Young

fall kateosbornephotography-7364 KATE OSBORNE PHOTO

Kate Osborne Photography

fall lantern 545317_10151292449149673_158835515_n sebesta design llc

Sebesta Design

fall chestnut & vine 1456732_691838677501789_442646425_n

Chestnut & Vine

fall Pumpkin Floral Centerpiece heavenly blooms

Heavenly Blooms

fall three sisters 1450298_10151995019220189_1556222662_n

Three Sisters

Fall_vintage_wedding-668x1024  botanica floral designs

Botanica

fall-centerpiece-Françoise-Weeks

Francoise Weeks

fall-colored-centerpieces-upclose-internet-size1 bride and bloom flowers

Bride and Bloom

FallWedding5 last petal austin

Last Petal

fall-wedding-bella-collina-san-clemente-4 fantasy floral designs and alice hu photo

Fantasy Floral Designs and Alice Hu Photography

fall chuestnut & vine 1472968_691838690835121_392977942_n

Chestnut & Vine

fall peartree IMG_3565

Peartree

Happy Tuesday!